" rel="stylesheet">
Skip Main Navigation
Page Content
This event has ended

Would It Be Profitable to Fire Your Largest Customer?

Joint Florida CFO Group and MazzaBaker Insurance

Thursday, October 11, 2012 from 7:30 AM to 9:00 AM

Would It Be Profitable to Fire Your Largest Customer?

Ticket Information

Type End Quantity
Free Ticket Ended Free  

Share Would It Be Profitable to Fire Your Largest Customer?

Event Details


7:30-8:00 -- Coffee, Bagels and Networking

8:00-8:20 -- Introduction to Employer Tax Credits. Are you receiving them and how do you maximize them? 

8:20-9:00 -- Should You Fire Your Largest Customer?

9:00-9:30 (Optional) Stick around to have your questions answered and/or Networking


Topic Descriptions:

Introduction to Employer Tax Credits. Are you receiving them and how do you maximize them?  

Have you ever wondered how Wal-Mart, GE, and other large companies get millions of dollars in tax credits each year simply by hiring people? If so, you might be interested in the expansion of our tax credit services to employers with fewer than 100 employees. 

John Baker, a partner in MazzaBaker Insurance & Financial Services, will discuss how you can benefit from this program.


Would It Be Profitable to Fire Your Largest Customer?

Entrepreneurial CEOs, by their very nature, are driven to grow their businesses. The CEOcelebrates when they land the big customer that will take their business to the next level.

However, that big customer frequently comes at a high price. Because the customer is so important to the business, the big customer is able to negotiate not only lower prices, but also many special favors and services whose significant costs are hidden in the line items below "gross profit."

As a result, too often a company's "most important" customer is actually costing the business money to keep. This continues because the CEO does not have the information required to understand how profitable or unprofitable each customer is. In business, ignorance is never bliss.

Getting profitability information is usually much easier than most CEOs realize. It simply takes looking at the revenues and costs with a methodology focused on the decision that needs to be made rather than traditional financial statements.

Mark Brown, a partner in the Florida CFO Group will walk you through the steps to required to calculate the real profitability of any of your customers. Business leaders have used this information to:

  • Decide which customers to keep and which to fire.
  • Negotiate better pricing and terms with customers.
  • Decide which customer segments they should focus on growing.


Have questions about Would It Be Profitable to Fire Your Largest Customer?? Contact Joint Florida CFO Group and MazzaBaker Insurance

When & Where

MazzaBaker Insurance & Financial Services
801 West Bay Drive
4th Floor
Largo, FL 33770

Thursday, October 11, 2012 from 7:30 AM to 9:00 AM

  Add to my calendar


Joint Florida CFO Group and MazzaBaker Insurance

Mark D. Brown, Partner Florida CFO Group

In 2011, Mark merged his practice into and became a partner in the Florida CFO Group, a partnership of career Chief Financial Officers (CFOs) providing interim CFO and fractional CFO (part-time CFO) services to companies that desire financial leadership without having to hire a permanent, full time CFO.


Since 1997, Mark has been helping clients manage their cash and profits, and assisting them in turning their business vision into reality. Among his successes are, as interim

CFO, guiding the turnaround of an $18 million software company from the brink of bankruptcy to positive cash flow and profitability, and within two years, raising its first

round of venture capital at $50 million valuation.


Prior to starting his interim CFO practice, Mark was CFO of Aavid Thermal Technologies, where he was a driving force on the team that took the company from near bankruptcy to profitability and financial health and a successful IPO in 1996. In his four-year tenure, the

market value of the company went from near zero to $350 million.


Mark received a BA in accounting and a MBA in marketing at the University of South Florida.


MazzaBaker Insurance & Financial Services

MazzaBaker Insurance & Financial Services, LLC is an independent commercial insurance, risk management and financial services company serving Central and South Florida. We have over 30 years of combined experience in the insurance, payroll and PEO industries that help us manage the total cost of risk for each unique client. While many insurance agencies try to be the “jack of all trades”, we only offer and specialize in commercial products with the exception of individual health insurance that will soon be mandated due to the PPACA being upheld by the supreme court.


At MBIFS, we offer every client and prospective client a free review and analysis of their commercial insurance with no obligation to buy so that any gaps in coverage can be brought to the attention of the business owner before a claim happens and unfortunately then find out there was a gap or they were under insured.


In addition to commercial insurance, employee and/or group benefits and risk management, MBIFS also specializes in helping clients negotiate and obtain administrative services such and payroll, PEO (employee leasing) and HR for our clients. Because of our principal's extensive background in the payroll, PEO and HR industries; we have found that many of our clients have made costly decisions based on a “sales pitch” and not the facts about which company really offers the right services for the client and a fair price. Before considering a change in these services, give us a call and get independent advice, a comparison of services and the true cost of each service. More often than not, we can help clients get better service and at a cost of $300 to $1,000 per employee less per year.


  Contact the Organizer
Would It Be Profitable to Fire Your Largest Customer?
Largo, FL Events Business

Interested in hosting your own event?

Join millions of people on Eventbrite.

Please log in or sign up

In order to purchase these tickets in installments, you'll need an Eventbrite account. Log in or sign up for a free account to continue.