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World Usability Day Promoting usability concepts and techniques worldwide

World Usability Day Seattle 2007

World Usability Day 2007

Thursday, November 8, 2007 from 3:00 PM to 11:00 PM (PST)

Ticket Information

Type End Quantity
LUTE lab tour (3:00 - 3:30) Ended Free  
LUTE lab tour (3:30 - 4:00) Ended Free  
LUTE lab tour (4:00 - 4:30) Ended Free  
LUTE lab tour (4:30 - 5:00) Ended Free  
Lectures and Social Ended Free  

Share World Usability Day Seattle 2007

Event Details

Join us in raising awareness of usability around the world in our second annual World Usability Day Seattle.  This year the event has grown to include usability lab tours, a networking event, lectures, and a social at the end of the event.  All events will be held in the Electrical Engineering Building (EEB) in room 125 unless otherwise specified.  Tours of the usability lab are first come first serve and are limited to 10 people per tour.  If you wish to take a lab tour please RSVP via Eventbrite on this page.




Moving beyond ROI: UCD as a catalyst for organizational change

Presented by Emma J. Rose

When we practice user-centered design, we’re not just changing the way products are designed but often we’re also trying to change the way our organizations think and work. As UCD practioners, we often struggle to bring about deeper change and make our organizations more user-centered. This talk, presented by Emma J. Rose, will share results from a workshop that she and others conducted at UPA 2007 that focused on this very challenge. In continuing the dialogue with the UCD community, she’ll share the findings from this workshop, provide a framework for exploring organizational change, and expand on these concepts and challenges.

Ultrasound at the Point-of-Care: The evolution and usefulness of a portable system

Presented by Jason Fouts

Traditionally, ultrasound has been the specialty of radiology and echo techs in large hospitals. Expense, as well as, the complexity of the user interface has required people to have extensive knowledge and training about ultrasound before using it, which has inhibited its growth into new areas of the medical field. SonoSite, is working to break this paradigm by providing high-quality point-of-care ultrasound into markets where ultrasound is not traditionally used, such as regional anesthesiology and emergency medicine. This presentation will focus on the changing face of users and how their evolving needs are being met. Case studies will be provided to demonstrate how the product’s usefulness has expanded to provide better healthcare for patients worldwide. 


Emma RoseEmma J. Rose
Senior Associate

Emma J. Rose is a Senior Associate at Anthro-tech , Inc. a consulting firm that specializes in helping government, non-profit and industry clients create meaningful experiences for their users through user-centered design and usability methods. In addition, Emma teaches graduate level user-centered design classes at the University of Washington in the Department of Technical Communication . She is currently working on her doctorate and is interested in how research methods focusing on understanding people and their contexts of use, such as ethnographic studies, can help inform the design of information and communication technologies. In the past, she has presented her work and conducted workshops at conferences for Usability Professionals Association, CHI, Society for Technical Communication and Participatory Design.

Presentation: Moving beyond ROI: UCD as a catalyst for organizational change 


Jason FoutsJason Fouts
Senior Human Factors Engineer

Jason has been involved in medical device design for the past six years. Currently he is the lead human factors engineer responsible for the interaction design of SonoSite’s next generation of ultrasound systems. He works with industrial designers, mechanical engineers, software engineers, product management and marketing to ensure products meet users needs and intended uses.

Past: Compuware (Human Factors Consultant), Microsoft (Usability Specialist), Boeing (Usability Specialist)

Education: MS Psychology with emphasis in Human Factors (University of Idaho)

Presentation: Ultrasound at the Point-of-Care: The evolution and usefulness of a portable system


Nick Finck

Nick Finck
Director of User Experience
Blue Flavor

Nick Finck is a 12-year veteran of the web and considered a web craftsman by trade. His skills traverse web design, web development, user research, web analysis, information architecture, and web publishing. Nick founded his first web consultancy in 1994 in Portland, Oregon, and has since created web experiences for various Fortune 50 and 500 companies including Adobe, Boeing, Blue Cross / Blue Shield, Cisco, CitiGroup, FDIC, HP, IBM, Microsoft, PBS, Peet’s Coffee, and others. He is a co-founder of Blue Flavor, a Seattle based web strategy company that focuses on people-centric solutions for web and mobile.

He is the author of numerous web design-related articles for various publications and founder and publisher of Digital Web Magazine, “The web professional’s online magazine of choice.” He has participated as a judge for a few prestigious web awards in the industry. He has built a reputation as a community volunteer, where he helps promote growth within the web industry both locally and abroad. You can find Nick giving workshops and lectures for the industry’s leading organizations and universities. 

Presentations: Opening remarks, Panel of usability professionals moderator


Lana CarleneLana Carlene
Usability Specialist

Lana Carlene is a usability specialist at Metia, a global provider of integrated marketing services and technology-based marketing solutions. Lana does information architecture, interaction design, and user research and testing for a variety of projects. She has worked on projects for Kroger, NewsCloud, Bocada, ImageKind, eBay, Intuit, Cingular/AT&T, QPass, and Microsoft.

Coming from a visual design background, Lana has eighteen years of experience in all facets of graphic design and production for print, web, and interactive. While working at a web development firm in 2000, she was first exposed to usability methodologies and became and advocate for improving user experiences for software and web sites. In 2006 she earned her Certified Usability Analyst(TM) certification from Human Factors International.

Lana is an interpreter and liaison between clients, account managers, designers, and developers to ensure good user experience practices are followed throughout the development lifecycle. She loves playing with new technologies to explore innovative applications in supporting good user experiences.

Presentation: Panel of usability professionals


Kelly FranznickKelly Franznick
Blink Interactive

Kelly founded Blink Interactive 2000 with a goal of helping technology companies bring user-centered design to their product development efforts. At Blink Interactive, he has worked for companies such as Apple, Audi, and Microsoft on a mix of software and hardware products. Kelly has a Bachelor of Science in Industrial Design from Arizona State University and a Master of Design degree, specializing in Human-Centered Design, from the Institute of Design at Illinois Institute of Technology. Prior to founding Blink Interactive, he worked at E-Lab where he led ethnographic research and design projects for clients such as Netscape, Whirlpool and Nokia.

Presentation: Panel of usability professionals 

Gabriel ShirleyGabriel Shirley
BigMind Consulting

Gabriel Shirley is an experience designer working at the convergence of product, process, and event design. He combines quantitative, qualitative and social architecture methodologies with cutting edge organizational processes to motivate design teams toward their highest collective potential. A strong believer in collective intelligence, Gabriel brings together cross-sectional groups to create whole system perspectives that inform and give feedback to the design process. He works with Fortune 500 companies as well as startups, NGOs and think tanks to create breakthrough products, processes and events. He is a Senior Partner at BigMind Consulting in Seattle. 

Presentation: Panel of usability professionals  


Ariel van SpronsenAriel van Spronsen
User Experience Architect

Ariel van Spronsen has worked in web communications for seven years, beginning her career as an instructional designer at San Francisco’s Academy of Art University, translating all of the on-ground courses at the school into top-notch online versions.  Since then, her passion for making web products that make sense for users has grown and deepened through her academic and professional work.  Ariel has been fortunate to work and think alongside some inspiring user experience professionals, including Tamara Adlin of adlin, inc., and her current team of fellow user experience architects at ZAAZ.  Ariel received her undergraduate degree in Urban Studies at Vassar College, and has a Master’s in Technical Communication from the University of Washington where she focused on rhetorical analysis of audiences and context in user-centered design methods.

Presentation: Panel of usability professionals  



Special thanks to our sponsors for World Usability Day Seattle 2007; ASIS&T pacific northwest chapter, ASIS&T UW student chapter, Refresh Seattle, Puget Sound SIGCHI, STC Puget Sound chapter, UPA Seattle, UXnet, 24 Seven, Anthro-Tech, Blue Flavor, Deaton Interactive Design, Digital Web Magazine, UW's Technical Communications department, and ZAAZ.

Have questions about World Usability Day Seattle 2007? Contact World Usability Day 2007

When & Where

University of Washington
4098 15th Ave NE
Electrical Engineering building, room 125
Seattle, WA 98195

Thursday, November 8, 2007 from 3:00 PM to 11:00 PM (PST)

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World Usability Day 2007

"Making Life Easy!" World Usability Day was founded to ensure that the services and products important to life are easier to access and simpler to use. World Usability Day was founded in 2005 as an initiative of the Usability Professionals' Association (UPA).

To find out more: - Goto the World Usability Day website
  Contact the Organizer
World Usability Day Seattle 2007
Seattle, WA Events Class

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