Join the Norfolk and DC chapters of the User Experience Professionals Association (UXPA) for a full day of events focusing on usability and user experience! We will host a full day of workshops, followed by a happy hour on November 16th. World Usability Day takes place on November 14th, but we wanted to ensure the workshops did not conflict with work and other obligations. So, we are hosting the event on Saturday, November 16th.
World Usability Day
Usability is the ease of use and learnability of a human-made object. The object of use can be a software application, website, book, tool, machine, process, or anything with which a human interacts. Events occur around the world in November to bring together communities of professional, industrial, educational, citizen, and government groups for our common objective: to ensure that the services and products important to life are easier to access and simpler to use. It is about celebration and education – celebrating the strides we have made in creating usable products and educating the masses about how usability impacts our daily lives. It is about making our world work better. It is about reaching out to the common citizen and spreading the message: Human error is a misnomer - we don’t have to put up with products and services that don’t work well. Learn more: worldusabilityday.org
8:30am -9pm: Registration and breakfast at VBHEC (parking is free)
9am to 4pm: Introduction to Website and Survey Usability Design and Testing Workshop (hosted by UXPA DC chapter President Dr. Jennifer Romano Bergstrom)
12pm - 1pm: Lunch provided onsite by April Ramos Catering
4:30pm - 6:30pm: UX Happy Hour and more giveaways at Finn McCool's in Virginia Beach (appetizers will be provided)
Full day - $60
Students - $45
**The first 15 registrations will receive a free book thanks to our sponsors! **
Who Should Attend
Marketers - Well-designed surveys can help you determine some of the underlying issues involved in your website analytics. An understanding of web and mobile usability can also help you communicate those issues with your product development team and program manager.
Entrepreneurs - We can provide guidance for developing and administering fast, convenient, inexpensive surveys that will provide helpful user feedback about your website before and after you launch your product.
Managers - Understanding more about web usability and creating useful surveys can increase your understanding of product weaknesses and help you improve user experience for returning customers. User centered design practices must be instilled in a company from the top down, so this workshop will help you educate your team and advocate for the user.
Designers and Developers - You are heavily involved in publishing a website or creating a service or product, so it is critical to understand web usability best practices so you can optimize the value, enjoyment, and experience of your product.
Early UX Professionals - You will learn more about the basics of some user assessment techniques including heuristic evaluations, eye tracking, surveys, usability testing and cognitive testing. You will also learn how to how to evaluate and apply user input.
Website and Survey Usability Design and Testing Workshop
Description: Increasingly, companies and organizations employ website and surveys to collect public opinions and attitudes about products and services. Developing effective websites and survey instruments and incorporating evaluations of their usability is critical to eliciting high quality information.
This workshop will introduce participants to website and survey (mobile and desktop) usability design and testing. Participants will learn about website and survey design issues and best practices, grounding the discussion in empirical research, including human-computer interaction theories.
Websites and web surveys will largely be discussed, but paper surveys will be touched upon as well, with examples of when eye tracking is informative in assessing design issues. The workshop will discuss assessment techniques including heuristic evaluations, eye tracking, usability testing and cognitive testing.
Relevant exercises and discussion topics will be introduced to emphasize key points from the course material and generate dialogue.
Dr. Jennifer Romano Bergstrom has over 12 years of experience planning, conducting and managing user-centered research projects. At Fors Marsh Group, she is responsible for leading user experience (UX) research. She frequently conducts a variety of user experience studies, including low- medium- and high-fidelity studies with eye tracking on desktop, mobile and paper. In addition to being a skilled UX researcher and practitioner, Jen specializes in experimental design, quantitative analysis and usability for older users. She teaches training course in usability, accessibility, information architecture, search engine optimization, writing for the Web, eye tracking, and survey design.
Prior to joining Fors Marsh Group, Jen’s work included examining age-related differences in Internet performance and improving the usability of Web sites and Web-based surveys for older adults. She completed a post doc at the US Census Bureau where she conducted numerous usability studies, many of which included eye-tracking analyses. Prior to working at the Census Bureau, Jen studied cognitive aging and lifestyle factors, such as bilingualism and piano-playing that promote healthy cognition in old age. Jen has presented research at numerous national and International conferences and publishes in peer-reviewed journals.
She has peer-reviewed articles in International Journal of Human-Computer Interaction, Journal of Usability Studies, Applied Cognitive Psychology, and Memory. She is co-editor of Eye Tracking in User Experience (forthcoming, spring 2014). Jen is President of the DC Chapter of the User Experience Professionals Association (UXPA) and President of the DC Chapter of the American Association for Public Opinion research (AAPOR). Jennifer received a Ph.D. and M.A. in Applied/Experimental Psychology from The Catholic University of America and a B.A. in Psychology from Central Connecticut State University.
Join attendees for refreshments and appetizers at Finn McCool’s in Virginia Beach. We will also have a giveaway including items such as books and sketchpads!
Finn McCool's (Virginia Beach)
3388 Princess Anne Road Suite 311
Virginia Beach, VA 23453
Thanks to our sponsors
Please contact Alex Proaps (email@example.com) for information about sponsoring this event. All sponsors logos are printed on the event program and other information can be provided to attendees upon request.
When & Where
UXPA DC Metro and UXPA Norfolk
User experience (UX) is an approach to product development that incorporates direct user feedback throughout the development cycle (human-centered design) in order to reduce costs and create products and tools that meet user needs and have a high level of usability (are easy to use). There are many definitions of user experience by UX professionals. The User Experience Professionals Association (UXPA) is an international association devoted to assisting new and established professionals in the user experience disciplines. Learn more about User Experience Professionals Association: www.uxpa.org. This event is sponsored and hosted by the Norfolk and DC Metro chapters of UXPA.