WOMMA Webinar: Earning Consumer Trust through Crowdsourced Storytelling: 3 Case Studies of How Brands Tap the Crowd for Authentic Content
Wednesday, June 20, 2012 from 11:00 AM to 12:00 PM (CDT)
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Authentic stories are key to earning the trust of today’s audiences. Today’s WOM marketers need to tell and promote stories that capture imagination, appeal to emotion and allow people to draw their own conclusions in order to cut through the noise of the digital media landscape. Successful stories build communities by identifying and reaffirming the values shared by its member, placing the consumer at the heart of its narrative. Crowdsourcing video offers a new approach for telling your brand’s story. A practice that’s proven effective for generating high-quality advertising content, crowdsourcing can also be used to discover the inspirational storytellers in your brand’s community and the authentic stories that define your brand’s experience. In this webinar, we’ll profile three case studies
1. Learn three case studies of how top brands have turned to the crowd to cultivate trustworthy, authentic stories.
2. Learn best practices for crowdsourcing long form video content.
3. Discover how companies are inspiring their community members to share compelling stories about their brand experiences.
Wil Merritt is an advertising innovator with an exceptional track record of achievement technology and marketing both domestically and internationally. Prior to coming aboard as CEO of Zooppa, Wil made a career at the intersection of media and technology. For four years he served as a Senior Vice President for the Corbis Corporation, Bill Gates' wholly owned private digital media company. Wil also spent eighteen years with Time?Warner, Inc. in posts around the globe including President for Europe/Middle East/Africa for the Time and Fortune Publishing Division.
Mike Burlin is a creative strategist, writer, technologist and head of marketing at Zooppa who’s passionate about helping clients identify and implement digital media solutions.
For more information please go to: www.womma.org/events/category/webinars/
WOMMA, is the leading trade association in the marketing and advertising industries that focuses on word of mouth, consumer-generated and social media platforms -- or marketing techniques that include buzz, viral, community, and influencer marketing, as well as brand blogging. The organization is committed to developing and maintaining appropriate ethical standards for marketers and advertisers engaging in such marketing practices, identifying meaningful measurement standards for such marketing practices, and defining “best practices” for the industry.
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