WOMMA School of WOM 2011: The Art & Science of Creating Talkable Brands
Monday, May 9, 2011 at 1:00 PM - Wednesday, May 11, 2011 at 12:00 PM (CDT)
About WOMMA School of WOM
To learn more go to www.WOMMA.org/schoolofwom
From Google to Groupon, McDonald's to Coca-Cola, WOMMA School of WOM attracts 300+ of the foremost interactive marketers, working in WOM and social media today.
School of WOM focuses on the Art (hands on) and Science (ROI) of ensuring your brand remains talkable, searchable, and recommendable. School of WOM will equip you with what you "need to know" and then "what to do" in advancing your WOM and social marketing efforts to the next level.
What to Expect:
- Two full days of peer-to-peer exchange
- Informative, collaborative, intimate breakout sessions
- Compelling keynote presentations from the brightest minds in WOM and social media marketing
- Networking opportunities with WOM and social media marketing leaders
|As a brand marketer, you will|| As an agency/service provider, you will
|✔ Obtain best use practice in the latest innovations in WOM and social technologies
✔ Participate in small, face-to-face, highly interactive breakout sessions
✔Exchange ideas and information with industry brand peers
✔Learn from WOM and social media experts on what you need to "know" today in order to "do" and implement tomorrow
✔ Discover how to craft a talkable brand story that customers find memorable, irresistible, and shareable
✔ Capitalize on the latest and most vetted ways to measure WOM and social media success
|✔ Interact with key brand contacts and senior level executive decision makers
✔ Integrate offline WOM activities with online WOM programs
✔ Develop social networks to acquire new customers and to increase their WOM
✔ Learn about the latest FTC and FDA regulatory updates and how it affects you and your client's Marcom efforts
✔ Enhance your professional skill set by attending the only industry event focused on offline and online WOM
✔ Increase your company's visibility and awareness by getting in front of some of the most active WOM and social brand marketers
Testimonials from past graduates:
|“School of WOM is a “must attend” event for anyone who is interested in advancing the effectiveness of their social engagement with customers and clients. One of my favorite parts is the amazing key note speakers. I’ll be there again this May. Hope to meet you there!”
Vice President & CMO, PEMCO Mutual Insurance Company
|"No matter where your brand is on its social engagement journey, you can advance it significantly at School of WOM. And, no matter where your knowledge of Word of Mouth Marketing is on the spectrum from novice to advanced, you can enhance your skill set substantively."
Brand PR Director, Unilever, U.S.