Winter CIE Speaker Series Welcomes Regis McKenna
Wednesday, February 5, 2014 from 6:30 PM to 8:00 PM (PST)
CIE Speaker Series
Wednesday, February 5, 20146:30-7:00 pm Check In/Registration & Complimentary Desserts7:00-8:30 pm ProgramRecital HallParking available in the Parking Structure (permits required on campus until 8 pm)
A former member of the SCU Board of Trustees and Chairman Emeritus of the Advisory Board of the SCU Center for Science, Technology & Society, Regis McKenna introduced many of the ideas that are now part of the mainstream in technology marketing.
He helped launch some of the major technical innovations of the computer age including the first microprocessor (Intel Corporation), the first personal computer (Apple), the first recombinant DNA genetically-engineered product (Genentech) and the first retail computer store (The Byte Shop).
Don't miss this opportunity for an evening with the man Newsweek called "the Silicon Valley Svengali," Businessweek called "one of high-tech's ace trendspotters" and a "marketing wizard in Silicon Valley," and one of the San Jose Mercury News' Millennium 100 as one of the 100 people who made Silicon Valley what it is today.
More About Our Speaker:
Regis McKenna founded his own high-tech marketing firm, Regis McKenna, Inc., in Silicon Valley in 1970 after working in the marketing departments of two early semiconductor pioneering companies. Over the past 30 years, his firm evolved from one focused on high-tech startups to a broad-based marketing strategy firm servicing international clients in many different industries and countries. McKenna retired from consulting in 2000, and concentrates his efforts on high-tech entrepreneurial seed ventures.
He and his firm worked with a number of entrepreneurial startups during their formation years including: America Online, Apple, Compaq, Electronic Arts, Genentech, Intel, Linear Technology, Lotus, Microsoft, National Semiconductor, Silicon Graphics, 3COM, and many others.
McKenna has written and lectured extensively on the social and market effects of technological change advancing innovations in marketing theories and practices. He also pioneered many of the theories and practices of technology marketing that have become integrated into the marketing mainstream, and has written five books on technology business strategies and marketing.
Born and raised in Pittsburgh, Pennsylvania, McKenna attended Saint Vincent College and is a liberal arts graduate of Duquesne University. For more information, please visit www.regis.com.
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"The presence of a guest speaker on the campus of SCU does not necessarily imply approval or endorsement by the University of the views expressed by the guest speaker or by anyone else present at the event"
When & Where
Center for Innovation & Entrepreneurship at Santa Clara University
Located in the heart of Silicon Valley, Santa Clara University is at the global nexus of high-technology industry, venture capital, and entrepreneurial talent. Santa Clara's Center for Innovation and Entrepreneurship (CIE) strives to foster, promote, and strengthen this talent locally and globally by leveraging a unique combination of strengths and advantages: our ideal location; a 450-year Jesuit educational tradition; state-of-the-art facilities; and distinguished faculty, staff, alumni and friends.
The CIE helps prepare students for entrepreneurial leadership through a variety of opportunities within diverse organizational settings.
Learn more today at www.scu.edu/business/cie
The California Program for Entrepreneurship is an initiative of the Leavey School of Business at Santa Clara University. CAPE provides education and mentoring to emerging entrepreneurs to help them develop and grow businesses that will contribute to the growth and well-being of the California economy. During CAPE's first four years, 2010-2013:
-1,100+ Applications Received
-164 Accepted to the Program
-112 Participants Enrolled in CAPE
-95 Entrepreneurs Representing 83 Ventures Have Graduated from CAPE