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Winning Campaigns Training- Oakland

Alliance for Biking & Walking

Friday, March 21, 2014 at 5:00 PM - Sunday, March 23, 2014 at 1:00 PM (PDT)

Winning Campaigns Training- Oakland

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The Alliance for Biking & Walking's signature Winning Campaigns Training uses proven curriculum targeted specifically to the unique needs and experience of bicycle and pedestrian advocates. This sought-after workshop, conducted in cities across North America, creates new advocates and reignites veteran organizers with critical skills to effect immediate change in their communities. In just three days, participants learn key organizing tactics in strategizing, funding and conducting campaigns that transform the transportation landscape in their cities and states. These trainings are intended for any potential campaign leader in your organization who would benefit from gaining the tools to craft and manage powerful advocacy campaigns.


At Winning Campaigns Trainings, you’ll learn how to:

  • Choose the right issue
  • Set realistic but visionary goals
  • Choose the best strategies, tactics and timelines
  • Map out the power structure in the community; support and leverage allies; neutralize and convert enemies
  • Communicate effectively, reaching the right audience with the right message through the right media
  • Raise money for the campaign
  • Strengthen your organization for the next, bigger victory!


With the help of Alliance staff and expert facilitators, you’ll leave the training with a detailed Campaign Blueprint that outlines your next steps. To ensure your campaign is successful, you’ll have access to Alliance staff for follow-up support and guidance. Past participants have won complete streets campaigns, Safe Routes to School campaigns, bike safety campaigns at the state and local level — and many more! 

Scheduling Information:

The training begins Friday afternoon from 5 to 9 p.m. The training continues Saturday 8 a.m. to 4:00 p.m., with a break in the middle of the day for a bike ride or walking tour (your choice). Saturday's training is followed by a social gathering out on the town. Finally, Sunday’s schedule is 8 a.m. to 1 p.m.

Registration includes snacks Friday evening, breakfast and lunch Saturday, and lunch on Sunday. A bicycle or walking tour Saturday afternoon is also included.


Thanks to the generous support of Kaiser Permanente, a limited number of scholarships are available. To apply, please e-mail with the following information: name, organization, reason you are requesting a scholarship. As this training works best when several individuals from an organization attend, priority will be given to organizations that are sending multiple participants to the training. Requests will be considered on a rolling basis and responded to within 4 weeks. Scholarship requests should be submitted early for best chance at receiving limited funds.

Member Discounts:

Staff of Alliance for Biking & Walking member organizations are eligible for an additional $50 discount off the regular registration price. E-mail Megan Odett, Member Services Coordinator ( to inquire about scholarships or member discounts.


About the Location:

Oakland and its surrounding neighborhoods have become one of the most bike-popular metro areas in the US. It started in 1994 when Oakland launched the 1st Bike to Work Day in the Bay Area, which has grown into a region-wide event. Oakland's popularity for bicycling has been helped by having the most bike-friendly transit service in the state, and no where is bicycling better showcased than on First Fridays when it's Uptown Arts District comes alive with bikes. And of course no protest in Oakland is complete without a sea of cyclists swarming in Frank Ogawa Plaza speaking truth to power.

Oakland kicked off this year by celebrating the demolition of a freeway at the foot of Lake Merritt, replaced by a new bike/ped path and green bike lanes, which you'll get to ride around. The new Oakland Span of the Bay Bridge has a shiny new bike path, and fresh bike lanes are getting striped seemingly every week this winter. In the coming years, the 'Town' is bringing many new, modern bikeways to its busy bike corridors and getting City leaders on board with a NACTO Cities for Cycling Road Show in April--a follow on to this Winning Campaigns Training. Come enjoy the sunny side of the bay.


About your Hosts:

East Bay Bicycle Coalition

East Bay Bicycle Coalition works for safe, convenient and enjoyable bicycling for all people in the East Bay--Alameda and Contra Costa Counties, CA. EBBC formed in 1972 to gain bike access on the then new BART transit system and in 2013 celebrated achieving full bike access. Many subsequent successes have made the greater Oakland area one of the most bike-popular in the nation. EBBC has a staff of 6 supporting over 4,000 members.

Walk Oakland Bike Oakland

WOBO is a membership-based, volunteer-driven organization whose mission is to improve neighborhood quality of life by making walking and biking in Oakland safe, easy, accessible and fun. WOBO formed in 2007 and has brought Sunday Streets to Oakland, many new parklets and public spaces, on-street bike parking corrals, a new downtown Bike Station, and succeeded in getting Oakland to hire a Complete Streets Program Manager, who is leading efforts to bring more green lanes to the 'Town. WOBO is staffed by 2 campaign fellows and an active board ready to welcome you to Oakland.


Sample Agenda:

Friday, 5:00 – 9:00 pm

  • 5:00 pm Registration (only a small snack will be provided)
  • 5:30 Welcome, Introductions and Training Orientation
  • 6:25 Choosing the Right Issue
  • 7:30 Break
  • 7:40 Announce Your Campaign
  • 7:50 Element 1: Issue Definition
  • 8:55 Wrap-up
  • 9:00 Adjourn – Networking


Saturday, 8:30 am – 4:00 pm

  • 8:30 am Breakfast (provided)
  • 9:00 Ice-breaker & Alliance History
  • 9:20 Element 2: Campaign Goals
  • 10:35 Break
  • 10:50 Element 3: Assess Your Resources: Strengths & Weaknesses
  • 11:55 Elements of a Good Meeting
  • 12:20 pm Lunch & Roundtable Discussions (Lunch provided)
  • 1:15 Bike/Walk Tour
  • 2:30 Element 4: Strategy & Power Mapping
  • 3:40 Element 5: Communications –Crafting Your Message
  • 4:00 Adjourn
  • 7:00 Group dinner & social time – Locations to be announced


Sunday, 8:30 am – 3:00 pm

  • 8:30 am Breakfast (provided)
  • 9:00 Element 6: Tactics & Timelines
  • 10:00 Focus: Media Tactics & Social Networking
  • 10:35 Break
  • 10:50 Element 7: Resource Management & Fundraising
  • 12:00 pm Lunch
  • 12:40 Peer Review & Completing your Campaign Blueprint
  • 1:00 Wrap-up
Have questions about Winning Campaigns Training- Oakland? Contact Alliance for Biking & Walking

When & Where

Waterfront Hotel, Regatta Room 1
Jack London Square
10 Washington Street
Oakland, CA 94607

Friday, March 21, 2014 at 5:00 PM - Sunday, March 23, 2014 at 1:00 PM (PDT)

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Alliance for Biking & Walking

Our Mission:

The Alliance for Biking & Walking creates, strengthens and unites state/province and local bicycle and pedestrian advocacy organizations.

Our Vision:

Every community benefits from the fun, practicality and efficiency of biking and walking. In 2020, one-third of all trips in North America will be made by bicycling and walking.

The Alliance has created, strengthened and empowered effective and sustainable bicycle and pedestrian advocacy organizations in every state, province and major city in North America. These organizations are highly respected by the public, media and policy makers. Their efforts in their communities and their united strength at the national level have transformed their communities to places where it is easy, safe, desirable and common for all people to bike and walk. 

Our Values:

  • The power of bicycling and walking to transform individuals and communities.
  • The role of bicycling and walking in efficient transportation
  • The connection of biking and walking in supporting public transit as primary modes of active transportation
  • The importance of social change at the state and local level
  • Our professionalism and our careers as the leaders of state and local bicycle and pedestrian advocacy organizations
  • The uniqueness of our diverse communities and the collective energy of our membership
  • The importance of growing the movement to serve our diverse populations including underserved communities
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