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Haas Alumni Network - East Bay Chapter

Wine Tasting, Reading and Book Signing with Michaela Rodeno

East Bay Chapter, Haas Alumni Network

Saturday, March 22, 2014 from 3:30 PM to 5:30 PM (PDT)

Lafayette, CA

Wine Tasting, Reading and Book Signing with Michaela Rodeno

Registration Information

Registration Type Sales End Price Fee Quantity
Haas/Cal Alumni/Guest Ended $30.00 $2.49
Haas/Cal Student Ended $20.00 $1.99

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Event Details

A Delicious Wine Tasting, Reading and Book Signing with Haas alum Michaela Rodeno

Michaela RodenoThe East Bay Chapter of the Haas Alumni Network is excited and privileged to invite you to spend a pleasant, informative afternoon with successful author, vintner and business leader Michaela Rodeno, MBA ’80. Join us to sample wines from the Napa Valley wineries she's helped build over a forty-year career - Chandon Brut, St. Supéry Sauvignon Blanc, and her family's own Villa Ragazzi Sangiovese - while listening to Michaela speak about and read from her recently published memoir, From Bubbles to Boardrooms.

There will be ample opportunity to engage with the author and fellow Haas alums. Books will be available for purchase and signing by the author. We will also do a business card raffle draw to win some exciting prizes.

Date and Time:
Saturday, March 22, 2014 from 3:30 pm to 5:30 pm

Location:
Lafayette Veteran's Memorial Building
3780 Mt. Diablo Blvd
Lafayette, CA 94549

Parking & Directions:
Parking is available just east of the building (towards downtown Lafayette). The Lafayette BART Station is about 7/10th of a mile (to the East) from the Veteran’s Bldg.

Cost:
$30 - Haas/Cal Alumni or Guest
$20 - Haas/Cal Student

Light refreshments will be served.

Please note that registration fees are non-refundable, but, if necessary, you may have someone come in your place.

About Michaela Rodeno
Michaela Rodeno’s serendipitous career in the wine business spans an exciting period of growth and change in the Napa Valley. Her ability to speak French led to a unique opportunity with the first French wine venture in the U.S. in 1973 when Moët-Hennessy chose to invest in the Napa Valley; she spent the latter half of her tenure there as vice president of marketing. Then in 1988 she was invited to be the first CEO of St. Supéry. She was instrumental in nurturing both wineries from inception to financial success, making use of her ability to develop winning strategies; select, motivate and lead top-performing teams; manage vertically integrated operations from agricultural production through marketing to sales in distribution channels and direct to consumers; build strong brands; and weather the inevitable boom and bust cycles in a long term business.

As one of few female CEOs in the U.S. wine industry, and recognized for her industry leadership and business acumen, she was a natural choice when Silicon Valley Bank sought a director in 2001 to represent its fast growing premium wine practice. She served on SVB's Audit/Finance and Directors Loan committees, and for seven years chaired the Compensation committee. She currently serves on the boards of Bank of Marin, Wine Market Council (marketing and research), and Visit Napa Valley (destination marketing). Two advisory boards, Round Pond Estate and tech start up Wine Harmony, are also on her agenda.

From Bubbles to Boardrooms (www.amzn.to/16eT6Xv) is an entertaining, educational, two-volume business memoir based on Michaela’s exceptional career in the wine business in Napa Valley. Often funny, the stories in From Bubbles to Boardrooms are a primer for entrepreneurs in any business, offer an insider’s view of a rapidly evolving Napa Valley, and provide inspiration for tomorrow’s entrepreneurs and leaders. Today she’s come full circle to relaunch the tiny family winery, Villa Ragazzi, best known for its Rodeno clone Sangiovese. You can learn more about her latest venture at http://www.villaragazziwine.com/our-story.html.

For questions, contact:
Viral Mehta: viralmehta@mba.berkeley.edu

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Have questions about Wine Tasting, Reading and Book Signing with Michaela Rodeno? Contact East Bay Chapter, Haas Alumni Network

When & Where



Lafayette Veterans Memorial
3780 Mt Diablo Blvd
Lafayette, CA 94549

Saturday, March 22, 2014 from 3:30 PM to 5:30 PM (PDT)


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