Wikipedia and Marketers: The Encyclopedia Anybody Can Edit?
Thursday, February 21, 2013 from 4:00 PM to 5:15 PM (EST)
New York, NY
Few websites are more tantalizing—or more dangerous—to online marketers than Wikipedia. It's arguably Google's favorite website, and it claims to be "open" to anyone.
But the reality is much different: for PR representatives, it has become a source of bad press, and among Wikipedians, a subject of great controversy.
This panel features veteran Wikipedia volunteers with differing views about how to responsibly contribute to your company's page... and when to save yourself the trouble.
If you work in marketing or PR and are tempted to dive into Wikipedia, this panel is for you.
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