How an organization is branded and perceived by the public is essential to its success. And as communicators, we’re often responsible for brand management. So what happens when your organization reaches that challenge known as rebranding? Whether it happens early on in the organization’s life or many years after establishing its brand, you’ll need an effective communications strategy to ensure a smooth rebranding with all your stakeholders.
Mike Bowen, president and CEO of T-Shirt Champions, will share his experience in managing a national rebranding effort of his Memphis-based, apparel printing company.
Mike Bowen is president and CEO of T-Shirt Champions, formally known as Champion Awards and Apparel, the Mid-South’s oldest T-shirt printer and awards manufacturer. After nearly 50 years in business, the company recently completed a rebranding strategy to shift its main focus on printing and designing T-shirts through e-commerce channels. Starting as a trophy-engraving shop in 1970, the Champion family business has grown to be the largest T-shirt printer in the Mid-South, producing more than 100 million shirts for a wide range of clients including FedEx, the AutoZone Liberty Bowl, Memphis Redbirds, The University of Memphis, Stax Museum of American Soul Music and National Civil Rights Museum.
When & Where
About PRSA Memphis
The Memphis chapter of the Public Relations Society of America is a melting pot of close to 200 communicators in positions with large corporations, small private companies, consulting firms, nonprofit agencies, educational institutions and free-lancers.
The Memphis Chapter was founded in 1952 when about 10 professionals met at the Peabody Hotel in downtown Memphis. Today, more than 50 years later, almost 200 members meet throughout the year for programs, professional development seminars, awards programs and socials.
The Public Relations Society of America (PRSA), headquartered in New York City, is the world's largest organization for public relations professionals. The society's more than 19,000 members represent business and industry, counseling firms, government, associations, hospitals, schools, professional services firms and nonprofit organizations.
Since it was chartered in 1947, PRSA has continued to provide a forum for addressing issues affecting the profession and the resources for promoting the highest professional standards. It offers unequalled opportunities for improving skills and gaining knowledge, as well as for the exchange of information and experiences with other public relations professionals.