Bummer! Sales have ended.
Unfortunately, tickets for this event are no longer on sale.
Get the low-down on India
- Why emerging markets, and India in particular, should be on your radar in a major way. NOW.
- Why waiting until you're "big enough" is a bad idea.
- Why taking use cases from the emerging geographies can help you develop something even awesomer.
You aren't thinking about emerging markets yet, are you? #fail
Plain and simple: startups don't spend much time thinking about emerging markets, even though there are hundreds of millions of heavy mobile and internet users out there who might be curious about your product or service (or a copycat's knockoff of what you do). Furthermore, there are a lot of startups struggling in the developed markets that would probably make a killing in the emerging geographies — what satisfies a want in the US, EU, or Japan may satisfy a major need in India, for instance. This talk will help you rethink your product development and marketing strategy to take this into consideration.
Here be customers and partners :)
And copycats :(
The business literature is full of examples in which companies start to get big and then get international copycats who spoil or complicate their chances at a market entry later, costing those companies a lot of money and time with spotty success. With a little extra planning and forethought, you can start taking into account the needs of those markets and lay the groundwork for a market entry when the time is right. But you must start doing this now!
This talk will spell out why emerging markets are important, what kind of opportunities there are, and how you will be at a competitive advantage if you figure out how to listen to them and work with them earlier than your competitors.
**There will be free pizza and beverages. Come early if you want some ;)
About the speakers
Julian Leuthold is the founder and CEO of Geoskope, a firm specializing in rapid foreign immersions for businesses, social enterprises, and government. He has consulted for clients in global macro trading, technology startups, and analytics. Julian is a graduate of USC, receiving a BA in International Relations with distinction, and studied at the Indian graduate school Jawaharlal Nehru University.
Geoskope is preparing for a trip to India in June which will focus on business, the economy, government, and society. See here.
Shuchi Rana is the co-founder of Scape, a local commerce platform for SMEs, and has also been doing rigorous research on the Indian market for an upcoming project. Previously, she served as the vice president for finance and accounting at Trivium, a management consulting firm to startups and corporate clients. She is a graduate of Golden State University and has received executive training at Harvard Business School. Shuchi is also a veteran traveler with Geeks on a Plane and has been a curator for Rethink [Hawaii].
More speakers being added soon! Sign up and check back for updates...
Some Light Background Reading
For some background on why you should think about foreign markets early, have a look at Andreesen Horowitz's John O'Farrell's blog post series, Building the Global Startup.
And this book, by two Dartmouth Tuck School professors, explains why the developing world is a fertile research-and-development lab for companies in any market. Check out their interview in Inc. Magazine. Here's the money quote:
Q: The companies practicing reverse innovation in your book are all global corporations. Are there opportunities for smaller businesses as well?
A: The kinds of innovations you see in poor countries are ideally suited for start-ups, both homegrown and from the developed world. That's because they don't require a lot of resources. And start-ups, of course, are starved for resources. They do, however, require creative thinking, which entrepreneurs are good at, also. In these circumstances, entrepreneurs should flourish.