Welcome to Edgevertise AdFutures!
This is a monthly event where our aim is to radically raise the level of debate in online advertising in the industry, kick up a bit of dust and enjoy some networking and breakfast. We have also initiated an associated blog on adfutures.org.
Come and join us in Toowong on the 15th of December to hear our expert panel discuss:
"Why Banner Ads Suck!"
Some of the issues the panelists will look at:
- How can you get the most bang for your buck from online advertising?
- What are the best strategies for 2011?
- Half of my advertising works. How do I work this out?
Online advertising is booming at the moment, but it is difficult to work out what the best strategies are, either as an advertiser, or as a publisher looking to derive advertising revenue. The field is changing rapidly, and this change is set to accelerate. Our panelists are:
Monte Huebsch 'The Google Guru'
Monte is the CEO of www.AussieWeb.com.au Local Search and www.AussiewebConversion.com, a Google Authorised Reseller. Monte, his team and company are AdWords Qualified Individuals and an AdWords Qualified Company. More importantly, Aussieweb Conversion was invited by Google to become the first Queensland Authorised Google Reseller and the 3rd in Australia.
This accomplishment has only been achieved by 7 other companies. In addition to this, AussieWeb Local Search is a Google AdSense Partner. Monte holds the Google Analytics Individual Qualification and he completed the first Google Apps training at the Googleplex in Mountain View California in March 2008. If it has anything to do with Google, Monte knows it!
Public profile on LinkedIn.
Dr Mark Brown
Mark is a Senior Lecturer in Marketing at the UQ Business School. His expertise is in the areas of online advertising and promotion and Internet marketing strategy. He has published research papers in some of the leading advertising journals in the world including the Journal of Advertising and the Journal of Interactive Advertising. Mark's research extends to incorporate online consumer behavior, customer retention strategies, sponsorship and cause-related marketing. He teaches Australia's first and only online advertising university course and has taught digital marketing strategy courses extensively at both undergraduate and postgraduate levels. Mark has a background in the telecommunications industry and has been a consultant to several firms and government bodies in the areas of marketing communications and e-marketing.
Roop K Bhadury
Roop is founder and CEO of Edgevertise, an exciting new online advertising technology. He has worked in business and information technology for over fifteen years. A passionate entrepreneur, this is his 3rd technology venture. He holds an MBA in Marketing and Master of Technology Management, and is currently undertaking a PhD in 'Online User Engagement' at the UQ Business School.
Public profile on LinkedIn.
The discussion format will be somewhat free flowing allowing for a lively discussion among all present.
Every registrant will get $75 FREE Edgevertise Ad Credit (EdgeCredit) in addition to a copy of David Bateson's 21 page guide to PR Marketing, titled 'Ditch Your Marketing...and do PR Marketing instead!'
See you all on the 15th of December!
(along with the rest of the Edgevertise AdFutures Team)
When & Where
Edgevertise Pty Ltd
Edgevertise is an innovative web company that has developed an Online Advertising system that monetises website real estate by using highly interactive, layered ads called Edgelets, that significantly increase user engagement.
In an environment where online advertising has largely become an annoyance to web visitors, Edgevertise aims to hand control squarely back to them. Our ads stay out of the way and you can interact with them without having to click away!
User interaction levels on Edgevertise ads, or Edgelets as we like to call them, are anywhere between 4-10 times any other exisiting online advertising mechanism.