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What's Your Brand? Trademark Protection for Emerging Companies


Tuesday, November 12, 2013 from 11:30 AM to 1:30 PM (PST)

What's Your Brand?  Trademark Protection for Emerging...

Ticket Information

Ticket Type Sales End Price Fee Quantity
OCTANe Members & Sponsors Ended Free $0.00
General Admission Ended $25.00 $0.00
OCTANe Annual Membership + Admission Ended $325.00 $0.00

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Event Details


Join us for this presentation to learn:  What makes a trademark strong?  If the domain name is available, is the trademark available?  How do you avoid being accused of trademark infringement?  How to you protect your trademarks as valuable assets?  Topics to be discussed include:
1.  Selecting a trademark
2.  Registering trademarks in the U.S. and abroad
3.  Domain names and social media
4.  Enforcing and protecting your trademark
5.  Special issues for biotech and pharmaceutical trademarks - FDA and consumer safety policy considerations

Susan Hollander - Partner, K&L Gates
Susan Hollander has more than 20 years of experience in all aspects of intellectual property law, including complex litigation in trademark and copyright infringement, unfair competition, trade dress and false advertising cases. She is particularly known for helping clients prevent the genericism and dilution of their brands and has been responsible for numerous reported trademark decisions, including precedent-setting jury verdicts. She has extensive experience practicing before the Patent and Trademark Office and the Trademark Trial and Appeal Board, as well as district and appellate courts throughout the United States. She has managed international and U.S. prosecution and maintenance of trademark applications and registrations for diverse industries, and handled comprehensive enforcement efforts in protecting and policing intellectual property rights. She also has extensive experience in overseeing trademark surveys on all issues relating to the defense of trademark rights and has negotiated numerous trademark settlement agreements and license agreements.

Ms. Hollander has performed these services for a wide variety of companies, including those involved in technology, internet, retail, consumer products and manufacturing, as well as renowned artists, food, wine, and apparel companies, state and local agencies, financial institutions, health care organizations and entertainment companies. Ms. Hollander has represented: HTC Corporation; T-Mobile; James Hardie Building Products, Inc.; Scotts Miracle Gro; Xilinx Semiconductor; Chicken of the Sea International; ADP Payroll; Francis Ford Coppola Winery; Emerson Electric; 24 Hour Fitness; AFLAC; Cuvaison Vineyards; Smith & Hawken; Sola Optical; Electric Entertainment; and Cosmic Debris.

Lunch and parking will be provided. 

Have questions about What's Your Brand? Trademark Protection for Emerging Companies? Contact OCTANe

When & Where

K&L Gates
1 Park Plaza
Irvine, CA 92614

Tuesday, November 12, 2013 from 11:30 AM to 1:30 PM (PST)

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What's Your Brand? Trademark Protection for Emerging Companies
Irvine, CA Events Conference

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