What's Next? Strategic Social Media for Small Business & Non-Profits
Wednesday, October 26, 2011 from 5:30 PM to 7:30 PM (CDT)
You've done everything that a consultant advised you to do - you've set up a Twitter account, have a Facebook fan page, and you're gearing up to engage.
However, you wonder...how do you find the time? How do you engage? What can you do to drive conversation around your business, your mission....and actually engage your audience?
Join writer/blogger/communications consultant Gordon Dymowski for a session on how to leverage social media in a strategic way. After this session, you should be able to
- Have tools in place to help make Twitter and Facebook engagement simpler
- Utilize both channels in order to engage your audience and build your business
- Build your networks organically and drive conversation in key areas
- Move towards using social media to expand and drive your business/social mission
5:30 pm - 6:00 pm Networking
6:00 - 7:30 Presentation
Note: Be sure to check in at the front desk at Newberry Library before heading down, and the facility is food and beverage friendly. Registration fee covers use of the facility and materials.
When & Where
Gordon Dymowski, Non-Profit Consultant
Gordon Dymowski has over ten years’ experience in non-profit/cause-related advocacy and marketing, building communities one cause at a time through a strategic, creative approach to social media (and other online channels) and interpersonal engagement, allowing non-profits and small businesses to outperform their competitors through engaging their constituency. Gordon also specializes in community building and engagement via both direct stakeholder engagement and more formal marketing/public relations strategies. Past and current efforts include work with the Chicago Red Cross, Chicago Net Tuesday, Harvard School of Public Health, Salvation Army, the National Council on Alcoholism & Drug Abuse, and Zocalo Group. He also blogs on a variety of subjects ranging from comics and popular culture to non-profits. Gordon has a master’s degree in counseling psychology from the Loyola Graduate School of Education.