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What problem are you solving? (followed by Lean Startups & Fatty Stone Crabs)

Adam Berk

Wednesday, September 3, 2014 from 6:00 PM to 9:00 PM

Ticket Information

Ticket Type Remaining Sales End Price Fee Quantity
Teams | Actively working on an idea   more info 1 Ticket Ended $800.00 $9.95
Incredibly Early Bird   more info Sold Out Ended $10.00 $1.24
Discounted heavily [in exchange for]...   more info Sold Out Ended $10.00 $1.24
DAY OF THE EVENT 4 Tickets Ended $75.00 $2.87

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Event Details

Learn #leanstartup by designing and running experiments.  

BEST "HYPOTHESIS" PRESENTED WALKS OUT WITH A HUNDRED BUCKS cash, $500 to run an experiment, and 5 mentors to help whenever needed for 6 months. 




  • 6:00-6:30  - Doors Open, Arrive
  • 6:30-8:00  - Teams have 30 seconds to pitch to tell the audience and judges who their customer is and what problem they are solving for that customer. #leanstartup feedback and advice for the team and the audience will be incorporated into each pitch.
  • 8:00-8:30  - OUTRODUCTION and #LEANSTARTUP Recap + Q & A with Adam Berk on  "Entreprenurial Science" best practices. 
  • 8:30-9:00  - Networking made easy by Prosimity (Doors close at The LAB @9 - Some folks will continue @Montys in the Grove)
  • 8:30 LEAN STARTUPS AND FATTY STONE CRABS AT MONTY's (separate ticket required)

This event is for early stage founders who want to embrace the notion of hypothesis driven start-ups (Lean). If you want to learn the importance of solving a problem for a customer and understanding how to run experiments to avoid building a product with no demand, please join us. Likewise, if you believe that "build it and they will come" is a flawed method of value creation and experimentation, and that accelerating customer understanding and need is more important than accelerating your pitch ability, we are in "intentional community creation mode". Join us as well to help entrepreneurs in South Florida focus on solving problems, running experiments and ultimately being more successful and innovating faster.



Join Adam Berk on Wed, September 3 at 6:00PM  for a highly interactive pitch night, with a twist! Instead of pitching your idea or solution, you’ll pitch the problem you’re solving and the customer / beneficiary you’re solving it for. That’s right, NO SOLUTIONS. Taking a cue from the Socratic Method, this all-engaging, progressive learning process will rile you up while making you think about your idea in a different way. The participants are the audience, the pitchers are the participants, and the audience is the judge. Feedback from the Peanut Gallery, please!

As dreamers, change makers and entrepreneurs, it is easy to get inspired by the next big idea and to want to jump right into building it. All too often, we’re driven by our idea for a solution and don’t take pause to do due diligence and really understand the problem we’re solving, and for whom. Does your solution address a real problem experienced by real people? Our People Problem Pitch event will guide you through the process of distilling your pitch to the essentials-- problem and customer. This process is informed by Lean Startup methodologies, but will be far from dogmatic and far from traditional. Learning as we go, the the audience/participants will be taking over as the coaches- taking the words from our Lean Guru Adam’s mouth and shouting out feedback that moves the presenter closer to the problem at hand.

* Please note that Due to the participatory nature of this event, attendance will be capped at 50 people. To ensure your spot, we highly recommend registering in advance * Lean Startup is a trademark owned by Eric Ries

Follow the conversation on Twitter! 

 | @adamberk | @dianakander | @lissijean

Download PROsimity for free on App store and Play Store and swipe up What Problem are you solving by Lean Startup and Fatty Stone Crabs event. We are using PROsimity to enhance your networking experience and start interacting before the event starts. 



A lean entrepreneur and lean teacher, Adam Berk (@adamberk) travels the world mentoring, teaching, consulting and coaching teams and individuals at places like KauffmanLabs, TechPeaks, Bizdom, TurkishWIN, FastForward Ramallah, AOL, ESPN, NEWSCORP, AMEX. He teaches start-up entrepreneurs and enterprise innovators how to apply Lean Startup methodologies in order to minimize waste, reduce risk, and ultimately succeed more quickly. In so doing, he
 helps people design and test strategies for customer development by challenging them to think of the problem first and the solution second.

Adam had built his first start-up backwards and used the methods he has been teaching to build his second start-up forwards. Whereas, he had minimal revenue from neighborrow for the first 5 years, he had revenue from photogether on day one. Not the first day he launched, the first day he started working on it. (Guess which one was lean)

Adam's recent speaking and teaching events:

Stl, USA June 14 

Trento, Italy May 14

Belgrade, Serbia May 14

NYC (Girl Scouts), July

Istanbul, September 



Special thanks to the Knight Foundation. Tickets above are 90% off with their sponsorship code. Get it here


Additional thanks to

Live ninja

On site Facilitator: Adam Berk


 Lean Startup Mentor Adam Berk

Adam built his first start-up backwards and used the methods he has been teaching to build his second start-up forwards. He had minimal revenue from neighborrow in 5 years and revenue from photogether the first day. Not the first day it launched, the first day he started working on it. Guess which one was lean.

Adam travels the world mentoring, teaching, consulting and coaching teams and individuals. He has been to nearly 100 countries and has worked with entrepreneurs in Istanbul, Paris, Belgrade, Kansas City, Tel Aviv, Trento, Johannusberg, Mumbai, San Francisco, Seattle, Vancouver, Detroit, Montreal and more working with KauffmanLabs, TechPeaks, Bizdom, TurkishWIN, FastForward Ramallah, AOL, ESPN, NEWSCORP, AMEX and others who don't want their competition to know just how valuable it can be to run the types of experiments he teaches.

With additional support designing and running your experiments from... Diana Kander, Melissa Perri, Sam Hysell, Bek Abdullayev and more. 

Diana Kander -  Diana is a Senior Fellow at the Ewing Marion Kauffman Foundation. She is also the founder of KR Legal Management, which was acquired in 2013. Diana authored the All In Startup, a business novel that outlines a simple process entrepreneurs and existing companies can use to launch new initiatives. She has a passion for teaching customer development techniques to entrepreneurs.

Melissa Perri Lean UX expert


Melissa Perri is a Product Development and Process consultant. She founded ProdUX Labs (produxlabs.com) to help teams create more successful products. Melissa draws from her past experiences of incorporating new innovation processes into product development teams to help her clients find the best processes for their unique companies. She is also a global speaker on Lean Product Management and a startup mentor.




Before starting ProdUX Labs, Melissa founded a startup in Italy, worked at several startups in NYC as a Product Manager and UX Designer, and, once upon a time, worked as a developer in an investment bank. She is a curriculum fellow at General Assembly, writing the new Product Management course, and runs workshops on UX and Lean for companies and startup accelerators.


Thanks to the Knight Foundation, free mentoring on your idea 1x per week from the time you buy a ticket until the event in September. You must be willing to do 10 customer interviews. The first 20 people to do 10 interviews and share the results with the group (via a blog post) will be invited to attend a private one day workshop where we apply (rather than talk about) all of the things we talk about at this event. FULL DAY SEPTEMBER 4th. 


If you want to bring a workshop in house or want help designing an experiment to test the market for your idea, let us know and we can create tailor made experiments to prove whether customers will buy your product before you write a line of code.

Have questions about What problem are you solving? (followed by Lean Startups & Fatty Stone Crabs)? Contact Adam Berk
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When & Where

The LAB Miami
400 NW 26th St, Miami, FL
Miami, Florida 33127

Wednesday, September 3, 2014 from 6:00 PM to 9:00 PM

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What problem are you solving? (followed by Lean Startups & Fatty Stone Crabs)
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