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Weekend Workshop: Entrepreneurial Thinking + Best Practices in UX Design

General Assembly Philadelphia

Saturday, November 17, 2012 at 11:00 AM - Sunday, November 18, 2012 at 3:00 PM (EST)

Philadelphia, PA

Weekend Workshop: Entrepreneurial Thinking + Best Practices...

Ticket Information

Ticket Type Sales End Price Fee Quantity
Full Weekend Pass Ended $150.00 $9.24
Saturday Pass Ended $75.00 $5.12
Sunday Pass Ended $75.00 $5.12
Saturday Happy Hour Ended $0.00 $0.00

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Event Details

Weekend Workshop: Entrepreneurial Thinking + Best Practices in UX Design 

presented by General Assembly + Venturef0rth

Marina Rakhlin, Patrick Fitzgerald, Brendan McCorkle, Luke Miller

Saturday, November 17th from 11:00 am to 4:30 pm

Sunday, November 18th from 10:00 am to 3:00 pm

Lunch will be provided.

Be it building an entire startup or just a better app, certain skills are applicable to anyone looking to push their business forward. Join us for a Saturday workshop focused on entrepreneurial thinking and best practices in UX design and development. The day is filled with interactive lectures, case studies, and exercises which give participants real takeaways to real business problems.

The workshop will focus on strengthening entrepreneurial skills and incorporating entrepreneurial thinking into every business decision. We'll also be covering design in mobile application, usability, and theory with the goal to provide participants with a range of understanding in the design process, from assessing customer needs, to creating wireframes and assets. 

This weekend workshop will teach students:

  • How to make sure that application satifies the user's expectations
  • The importance of application polish
  • Practical approaches on how to create great native mobile experiences
  • How to develop entrepreneurial goals and learn how to stick with them
  • Key design terminology and fundamental concepts such as typography, color theory, and balanced compositions
  • Understand where your interests fall on the startup spectrum: being the first employee of a pre-revenue startup versus joining a series-B team of 50 people
  • Startups are about learning not earning: what are the chances of the big payoff and what should attract you to a startup
  • How to recruit: research the company and its' competitors, get to know the founders, ask what they need help with and offer to do a project to demonstrate your value

11:00 AM / Creating A Business Plan, Patrick Fitzgerald
12:30 PM / Lunch
1:30 PM / Entrepreneurial Thinking, Brendan McCorkle
3:00 PM / Landing A Job With A Startup, Marina Rakhlin
4:30 PM / Drinks + Mingling


10:00 AM / Understanding Mobile UX, Luke Miller
12:00 PM / Lunch
1:00 PM / Understanding Mobile UX, Luke Miller


About The Instructors

Marina Rakhlin has worked in technology management from pre-IPO Silicon Valley players to early stage social enterprises. After getting her MBA from the Wharton Business School, Marina was the first employee to join a fashion analytics startup Stylitics where she is the Director of Product Development. Growing with the company that was featured in The New York Times, Vogue and within its first year while balancing work and family life, Marina is excited to share a few pearls of wisdom she picked up along the way. @marina_rakhlin

Brendan McCorkle is a serial entrepreneur and CloudMine is his second funded venture. He has experience in mobile startups, fundraising and business development. He is a graduate of the University of Pennsylvania School of Engineering and Applied Sciences and the Wharton School of Business. 

Patrick FitzGerald is a serial entrepreneur who has launched or helped build a variety of successful startups in Philadelhpia (RecycleBank, NannyCaddy, Philadelphia Distilling) and teaches advanced courses on entrepreneurship at the Wharton School of Business.

Luke Miller is a Sr UX Architect and Mobile Lead for the Wall Street Journal. He holds a MS in Information Science from the University of North Carolina at Chapel Hill where he studied HCI and worked with the RENaissance Computing Institute to employ novel interfaces and that consider the interpretive strategies of user varying demographics. Currently he lives in Brooklyn and is always in the midst of some new crazy project.

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Have questions about Weekend Workshop: Entrepreneurial Thinking + Best Practices in UX Design? Contact General Assembly Philadelphia

When & Where

417 N. 8th Street
Philadelphia, PA 19123

Saturday, November 17, 2012 at 11:00 AM - Sunday, November 18, 2012 at 3:00 PM (EST)

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General Assembly Philadelphia

General Assembly is a campus for technology, design, and entrepreneurship. We provide educational programming, space, and support to facilitate collaborative practices and learning opportunities across a community inspired by the entrepreneurial experience.

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