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NJ Small Business Development Center at The College of New Jersey

WEBINAR: Google Local, The New Yellow Pages - Better Results for No Money

America's Small Business Development Center @ The College of NJ

Wednesday, July 25, 2012 from 2:00 PM to 3:00 PM (EDT)

Ticket Information

Ticket Type Sales End Price Fee Quantity
Small Business Community Member Ended $25.00 $0.00
TCNJ Students Free (see MORE INFO)   more info Ended Free $0.00

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Event Details

For many years local businesses depended on the Yellow Pages to generate leads. Yellow Page directories used to be full of listings, with large display ads for popular categories such as furniture, pest control, air conditioning, plumbing, etc.

Now with the internet most people are turning to online searches to find almost everything, and up until recently the internet didn’t provide good search results for local businesses. Now there is Google Local.

Google Local is a major shift in the way Google helps people find local businesses. Google Local allows businesses to be found on the first page of a search for local products and services. Google also allows businesses to enhance their Local page with additional features, such as photos, video and coupons.

Google Local makes the search for your business easy, relevant and useful, practically eliminating the need for the Yellow Pages. The best part is that there is no cost to local businesses for this service.

These benefits make Google Local the biggest opportunity for locally-based businesses to get online, get found, and get more new and repeat patronage. It’s relatively simple to set up, easy to update and manage, and very likely to bring in customers.

In this webinar, Ed Andriessen (
LinkedIn profile), CEO of a small business internet marketing consultancy called Business Training Resource, answers important questions about where to start and what to do with Google Local.

Ed will cover:

  • Why must a brick and mortar business with a physical address pay attention to Google Local?
  • What are the six areas of focus to optimize a Google Local page?
  • Which businesses cannot use Google Local, and what should they do about it?
  • How do I claim my Google Local page?
  • How can I get positive reviews on my Google Local page?
  • What are some of the other ways I can take advantage of Google Local?

If you’re a small business owner looking to get in front of more potential buyers, take a moment to register and attend this valuable session.

Have questions about WEBINAR: Google Local, The New Yellow Pages - Better Results for No Money? Contact America's Small Business Development Center @ The College of NJ



America's Small Business Development Center @ The College of NJ

America's SBDC network ( is the premier provider of comprehensive services and programs for midsized businesses in New Jersey. The organization, which consists of 11 centers statewide, helps businesses expand their operations, manage their growth or start ventures. The New Jersey Small Business Development Centers (SBDC) network is partially funded by the U.S. Small Business Administration, the State of New Jersey, and The College of New Jersey. SBA's funding is not an endorsement of any products, opinions, or services. All SBA-funded programs are extended to the public on a nondiscriminatory basis. Reasonable accommodations for persons with disabilities will be made, if requested at least two weeks in advance by contacting 609-771-2947.

Are you a TCNJ employee who'd like to receive the college discount for yourself and another TCNJ employee? Please send us the details of your unique circumstances. We are happy to make special arrangements if we can.

(609) 771-2947

  Contact the Organizer
2009 U.S. Small Business Administration Innovation Excellence Service Award Winner
NJSBDC @ TCNJ | 2000 Pennington Avenue | P.O. Box 7718 | Ewing, NJ 08628 | 609-771-2947 | |

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