Web Analytics--Tools and Best Practices
Friday, June 11, 2010 from 1:00 PM to 3:00 PM (CDT)
The competitor who knows grows.
We've brought the Web Analytics short course back for one more performance. Originally presented in January, almost sixty attendees declared, "I am a Conversion Scientist." Here is what they say:
Are you able to read your visitors minds through your analytics?
Be the online leader in your space. Brian Massey will discuss the basics of Web analytics including tools and best practices. By the time the session is over, you will know:
- What you can learn from analytics about your visitors and customers
- Which analytics tools are right for you
- Which metrics are most helpful to your business
- How to make good decisions based on analytics
It's your turn. Become a conversion scientist and earn your own lab coat.
Brian Massey calls himself a Conversion Scientist and he has the lab coat to prove it. “Conversion” is the process of converting Web traffic to leads and sales, and his practice, Conversion Sciences, brings this discipline to businesses of all sizes. He has crafted online strategies for dozens of small and medium-sized businesses driving their most valuable visitors to take action. Brian is a national speaker, Is the author of the Conversion Scientist blog at www.ConversionScientist.com and writes on behavioral marketing for ClickZ.com.
Brian lives and works in Austin, Texas where life and the Internet are hopelessly intertwined.
When & Where
Austin Entrepreneur Network
The purpose of the Austin Entrepreneur Network is to provide networking, mentoring, and funding for Central Texas business owners.
Our weekly workshops are delivered by local experts who have a passion for supporting the small business community.
Each workshop is specifically designed to give you a practical, hands-on experience that you can use to increase the sales or efficiency of your business.