Web Analytics -- Hong Qu, Instructor
We're going to demystify metrics, analytics, and data. Every digital product has numerous key performance indicator metrics (KPI) for management to monitor. Which are the most important ones? Remember, your product design decisions should be data driven.
We will go over how to make design decisions based on metrics from Google Analytics, A/B testing, eyetracking data, social media stats such as bit.ly. Sort through the analytics clutter: this class shows you how to streamline analytics installation, tracking, monitoring, and reporting processes to make your product development and design decisions data driven.
• Overview of how to set key performance
• Step by step walkthrough of analytic tools
• Best practices for monitor success metrics
• Build a customer life-cycle analysis
• Optimize content categorization and curation strategy
Thursday, May 17, 7-9 p.m. Limit 25 students.
Hong Qu builds social media tools that help us better understand ourselves and the world around us. He is Product and UX lead at Upworthy. Prior to Upworthy, he was an early employee at YouTube and designed, coded, and launched vital parts of the site such as the homepage, sharing tools, and channels. Hong has worked at Yahoo and at various startups in New York and Silicon Valley. Hong has a master's degree from UC Berkeley's School of Information with a focus on social media data mining, and a bachelor's degree from Wesleyan University.
When & Where
CUNY Graduate School of Journalism
The CUNY Graduate School of Journalism is located in Midtown Manhattan and offers a three-semester program designed to prepare gifted graduate students for a wide variety of careers in the field of journalism.