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Web Analytics

CUNY Graduate School of Journalism

Thursday, May 17, 2012 from 7:00 PM to 9:00 PM (EDT)

New York, United States

Web Analytics

Ticket Information

Ticket Type Sales End Price Fee Quantity
Ticket to Analytics Ended $35.00 $0.00

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Event Details

Web Analytics -- Hong Qu, Instructor


We're going to demystify metrics, analytics, and data. Every digital product has numerous key performance indicator metrics (KPI) for management to monitor.  Which are the most important ones? Remember, your product design decisions should be data driven.

We will go over how to make design decisions based on metrics from Google Analytics, A/B testing, eyetracking data, social media stats such as bit.ly.  Sort through the analytics clutter: this class shows you how to streamline analytics installation, tracking, monitoring, and reporting processes to make your product development and design decisions data driven.

 

Student Takeaways:

                Overview of how to set key performance

                Step by step walkthrough of analytic tools

                Best practices for monitor success metrics

                Build a customer life-cycle analysis

                Optimize content categorization and curation strategy

 

 

Thursday, May 17, 7-9 p.m. Limit 25 students.

 

Price: $35 

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Hong Qu

 

Hong Qu builds social media tools that help us better understand ourselves and the world around us.  He is Product and UX lead at Upworthy.  Prior to Upworthy, he was an early employee at YouTube and designed, coded, and launched vital parts of the site such as the homepage, sharing tools, and channels.  Hong has worked at Yahoo and at various startups in New York and Silicon Valley.  Hong has a master's degree from UC Berkeley's School of Information with a focus on social media data mining, and a bachelor's degree from Wesleyan University.

 

Have questions about Web Analytics? Contact CUNY Graduate School of Journalism

When & Where


219 W. 40th Street
New York, 10018

Thursday, May 17, 2012 from 7:00 PM to 9:00 PM (EDT)


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Organizer

CUNY Graduate School of Journalism

The CUNY Graduate School of Journalism is located in Midtown Manhattan and offers a three-semester program designed to prepare gifted graduate students for a wide variety of careers in the field of journalism.

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