San Francisco, California
London, United Kingdom
Web Analytics Wednesday is Austin's premiere networking event for web analytics and digital marketing professionals, of course other professions are welcome too!
Please join us on Thursday (GASP not a Wednesday!), October 24th for complimentary beer, wine, and snacks and enjoy a brief discussion on the digital marketing landscape by Casey Carey, CMO, Adometry.
Topic: Connecting the Dots Between Online Media and Offline Purchases
The digital marketing landscape continues to evolve at a rapid pace, meaning advertising tactics and measurements that worked last year or even last month may no longer be effective. In this session, we'll discuss how advanced attribution methods helped a major national brand get a true picture of how online marketing efforts are performing, both online and offline.
- The basics of attribution – methods and measures
- How to leverage digital marketing opportunities across platforms
- How to use advanced attribution to measure the impact online advertising campaigns have on offline purchases and vice versa
- Best practices from a leading national brand using attribution to connect offline customer activity with digital marketing campaigns