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Web Analytics Wednesday is Austin's premiere networking event for web analytics and digital marketing professionals, of course other professions are welcome too!
Please join us on Thursday (GASP not a Wednesday!), October 24th for complimentary beer, wine, and snacks and enjoy a brief discussion on the digital marketing landscape by Casey Carey, CMO, Adometry.
Topic: Connecting the Dots Between Online Media and Offline Purchases
The digital marketing landscape continues to evolve at a rapid pace, meaning advertising tactics and measurements that worked last year or even last month may no longer be effective. In this session, we'll discuss how advanced attribution methods helped a major national brand get a true picture of how online marketing efforts are performing, both online and offline.
- The basics of attribution – methods and measures
- How to leverage digital marketing opportunities across platforms
- How to use advanced attribution to measure the impact online advertising campaigns have on offline purchases and vice versa
- Best practices from a leading national brand using attribution to connect offline customer activity with digital marketing campaigns