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Volunteer night: Hack the Hood, get merchants listed online

Oakland Local

Wednesday, October 3, 2012 from 6:00 PM to 9:00 PM (PDT)

Volunteer night: Hack the Hood, get merchants listed...

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Event Details

Work party--use your skills to help us get local small businesses, artisans, and merchants in East Oakland have their businesses become visible online---Wednesday. October 3, 6-9 PM



OL needs 12-15 volunteers who can come for 2.5 hours on Wednesday night, 6-9 pm and bring their laptops.  These folks will be trained and given a simple one-sheet set of instructions to set up Google accounts and listings for the 75 East Oakland merchants whose data we have collected.  We'd like each volunteer to process a minimum of 5 merchants.

Sign up via event brite--help make a difference and have fun doing it. We will have drinks, snacks and smiles for the team.


How do you find local businesses and services online? If you're like 97% of all Americans you search online--and on your phone--for companies within your zip code or neighborhood. But if you've tried searching for local Oakland businesses--you will notice that many of them are missing.

A search for bookkeeper, 94619, for example--brings up just ONE Oakland bookkeeper--is that really all the people who do bookkeeping in the Laurel, Allendale, Maxwell Park areas, which have more than 23,000 households?

As a way to address this problem Oakland Local has created a new program called Hack the Hood.

Hack the Hood sends volunteers--both youth and adults--to work with merchants and small business people in Oakland's undeserved communities and help the businesses become listed in Google pages and maps. GOAL: make sure they become visible in search listings, maps and Google Places.

The volunteers also create simple one-page web sites using responsive mobile themes so that local business people can also better show up in mobile search.

In the pilot stage of Hack the Hood,happening right now,  the Oakland Local team is using seed money and support from Google to work with local merchant and community organizations in East Oakland to connect with and serve local merchants.

Working in partnership with OCCUR/Heartland Merchant's Association, The Unity Council/Fruitvale Merchant's BID, and the Laurel District Business Association, we're collecting basic data from roughly 150 merchants, getting it listed and helping them with basic web sites.

As we get the merchants' listings up, we will monitor and evaluate the impact on their businesses--hopefully, more calls, more visits, and more customers.

See more info here: Hack the Hood: Getting local small business visible online in East Oakland, sponsored by Google | Oakland Local http://bit.ly/Pk12Pm

Have questions about Volunteer night: Hack the Hood, get merchants listed online? Contact Oakland Local

When & Where

268 14 Street
(between Harison and Alice)
Oakland, CA 94612

Wednesday, October 3, 2012 from 6:00 PM to 9:00 PM (PDT)

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Oakland Local

Oakland Local is the independent, non-profit news resource for what’s happening in education, city government, food, innovative tech, arts & culture, youth & more in Oakland.  We are journalists, educators, women, people of color and entrepreneurs funded by Google, the Fund for Ethics and Excellence in Journalism, the Fund for Investigative Journalism,  the Investigative News Network, the California Endowment Foundation, and many local small donors--like you.

We are the authentic voices of Oakland. Our contributors live across the city and range in age from 17-75. We publish diverse viewpoints from a wide range of people drawn together by their passion to reflect the real Oakland and tell the stories that should be told and are not. We publish community voices and professional reporters and we love youth and beginners as well as OGs and experienced folks.

We are pro-small and local business. We're all about shopping locally and helping merchants, artisans and small business people use our site and our classes and programs to connect to community who will buy from their and keep and bring money and jobs into the community. We celebrate Oakland innovators, workers, and business folks, because they are us.

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Volunteer night: Hack the Hood, get merchants listed online
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