Goldman Conference Room - Keynote (I'm Gonna Do It!)
8:30-9:15 Opening Keynote: Designing for the Mind, David M. Hogue, Ph.D
1:30-2:15 Lunch Keynote: Creatively Recalculating Your Daily Design Routine, Von Glischka
Room One: About It (Cool New Stuff)
9:30-10:45 Beyond Paper, Mallory Byers
11:00-12:15 What's New in the World of Digital Imaging? Greg Goldman
12:15-1:30 Lunch, Roundtables, Networking
2:30-3:45 Using User Experience, Ashley Karr
4:15-5:30 How to Augment Reality into the Real Thing!
Room Two: Do It (It's All in the Wrists)
9:30-10:45 Creating Beautiful Type Productively in Adobe InDesign, Steve Werner
11:00-12:15 Creating Tablet Apps with Adobe Digital Publishing Suite, Steve Werner
12:15-1:30 Lunch on your own - Lunch, Roundtables, Networking
2:30-3:45 Pushing Beyond Ceative Boundaries in the Post Digital Era, Sharon Steuer
4:15-5:30 Creating with Color and Adobe, Sally Cox
Room Three: They Did it (Storytime)
9:30-10:45 Design is Everything, Chris Simmons
11:00-12:15 Soul Food, Trash and Treasurers, Michael Osborne, Joey's Corner
12:15-1:3 Lunch on your own - Lunch, Roudtables, Networking
2:30-3:45 Inspire It: Multi-Channel Marketing Case Study with Steve Decker, Zooka Creative
4:15-5:30 Design for Social Good Panel with Michael Osborne, Karen Johnson, John Creson
Morning Keynote: Designing for the Mind, David M. Hogue
How do we know that people perceive our designs the way we intend or that we have crafted the message and content appropriately? Understanding how people think, learn, remember, and feel can inform our design decisions and help make them better, but it also provides insight into our own choices, methods, and behaviors. Insights into motivation, cognition, and emotion shed light on how we all think and feel about design, whether we are the audience or the designer.
Lunch Keynote: Creatively Recalculating your Daily Design Routine, Von Glischka
It's too easy to get stuck in the uninspiring routine of design sameness. Predictable results, based on a safe creative formula we find ourselves drifting towards too often. We justify it because it's proven, risk-free and we know the client will be comfortable with it. This presentation will encourage you to rock the design boat, jump into the creative waters and capsize your USS Mundane through practical creativity outside of your day to day client projects.
PLEASE VIEW COMPLETE DESCRIPTIONS AT VISUALMEDIA013.ORG.
When & Where
Visual Media Alliance
Visual Media Alliance (VMA) and VMA Education are nonprofit trade associations dedicated to providing a variety of benefits and money saving programs to creative, web, marketing and print businesses in Northern and Central California and Northern Nevada. We were formerly known as the Printing Industries of Northern California - PINC. Our purpose is to deliver what it takes to help our members become more successful and profitable in their businesses. To accomplish that goal, we provide personal and professional development programs for both owners and employees. Dues are based on each company's employee count.
The Alliance brings Business Services to small and medium media companies and even individual creatives who are typically underserved in insurance and discounted business services.
- Group health, business, and life insurance at money-saving rates
- Opportunities to network with peers and collaborate with other types of media companies
- Business services like a credit union, payroll service, and collection letters
- Discounts on business essentials like software and office supplies and educational programming.
Education is the cornerstone of the programs we offer. Since it is business-centric education, it encompasses many formats including dinner meetings, management seminars and classes, webinars, conferences, and hands-on technical training. Our most popular programs, however, are our insurance services, offering the lowest group rates and tailored to the needs of our industry.
When your company joins VMA, your company also becomes a member of Printing Industries of America (PIA), the world’s largest graphic arts trade association, representing an industry with more than 1.2 million employees and serving the interests of more than 12,000 member companies. As a VMA member, you also belong to the Printing Industries of California (PIC), the state organization that represents you before state legislative and regulatory bodies and provides information and resources to help you comply in these arenas.
VMA, along with PIC and PIA, provides you with the management, marketing, financial and technical information that you need to operate your firm more profitably
Our employees in San Francisco are here to serve you. Don't hesitate to call 415-489-7601 or email us email@example.com.