"Viral" Is Not A Plan: Getting The Most Out Of Your Social Media Resources
Wednesday, December 12, 2012 from 11:30 AM to 1:15 PM (HST)
San Francisco, California
London, United Kingdom
Have you ever been asked by your client or your boss to "Make it go viral"? While social media can be the key to finding and embracing a larger audience, banking on one good idea to make or break your campaign is a recipe for failure. Chris Noble, CEO of Causemedia Group, will cover the five (5) best practices for building a stable base in social media and show their application through case studies.
Topics will include campaign planning, ad buying, and tracking against metrics.
A technology start-up veteran of over 15 years, Chris Noble currently serves as the CEO of Causemedia Group, an engagement marketing company which includes StudioGood, What Gives?!, Kompolt, and Patron. From consulting to creative to digital and social media, Causemedia Group has run over 700 campaigns and raised more than $45 million for charity by bringing brands, celebrities, and nonprofits together. Recent work includes campaigns for Pepsi, Electrolux, eBay, UNICEF, and more. The company won Mashable's "Most Creative Social Good" Award for 2010 with their launch of Twitchange, a celebrity-fueled social media campaign featuring Alyssa Milano, Eva Longoria and more than 200 others. In addition to other honors, the company's "Beat Cancer" campaign (sponsored by Miller/Coors and PayPal) holds the Guinness World Record for most shared social media message. A frequent speaker on the brand/nonprofit partnership, Chris believes the interaction of brands and consumers for mutual social good will be a driving force in marketing and commerce for years to come.
NOTE: This event also serves as our PRSA Hawaii Chapter General Membership Meeting. Outgoing President Melissa Malahoff-Kamei will give an update on the state of the chapter and the 2013 Board of Directors will be introduced.
Wednesday, December 12, 2012
11:30 a.m. - Registration
12:00-1:15 p.m. - Program
The Plaza Club
900 Fort Street Mall, 20th Floor
Honolulu, HI 96813
COST (includes soup, salad, and sandwich buffet):
$30 - PRSA Hawaii Chapter Members
$35 - PRSA National Members
$25 - PRSSA Student Members
$45 - Non-Members
Validated parking available in Pioneer Plaza for $6 (two hours). $2.75 per half hour thereafter.
Register online or for cash/check payments, please RSVP to firstname.lastname@example.org. Payment can be made at door on day of the event or can be mailed in advance to: PRSA Hawaii, P.O. Box 3566, Honolulu, HI 96811. Credit card payment will not be accepted at the door.
Due to the increased cost of doing business, reservations made via credit card will be assessed a nominal processing fee.
For more information, please contact Programs Chair Nathan Kam via email or call 808-539-3471.
Reservation and Cancellation Policy:
Advance registration will close at 3 p.m. on the day prior to the event. After that, a $5 walk-in fee will apply. Due to out-of-pocket expenses incurred, there is a $5 cancellation fee for reservations made via credit card; no refunds will be issued for cancellations received after the deadline; and no- shows will be invoiced.
When & Where
Founded in 1947, PRSA Hawaii is one of six founding chapters of the Public Relations Society of America. The chapter's mission is to build value, understanding, and the demand for public relations professionals in Hawaii.
PRSA Hawaii is committed to advancing the standards of the public relations profession and supporting students and young practitioners who are developing skills in the field. Professional development seminars, informational forums, skills workshops, and monthly luncheon programs are offered to over 300 public relations professionals and students across the state.
PRSA Hawaii is a vibrant organization comprised of an active nucleus on Oahu, a progressive affinity group on Maui, and over 100 members across the state. The organization also mentors two Public Relations Student Society of America (PRSSA) chapters at Hawaii Pacific University and the University of Hawaii at Manoa.
The Hawaii chapter is one of 117 chapters grouped into 10 geographical districts. Download a brochure about our history.