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Viral Content: Measuring your Social Impact

General Assembly

Wednesday, February 26, 2014 from 6:00 PM to 7:30 PM (EST)

Viral Content: Measuring your Social Impact

Ticket Information

Ticket Type Sales End Price Fee Quantity
First Five
Limited to the first five students.
Ended $20.00 $2.09
Regular Ticket Ended $25.00 $2.37

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Event Details

Viral Content: Measuring your Social Impact

Wendesday, February 26 from 6:00 - 7:30 pm

Benny Johnson, Viral Politics Editor, BuzzFeed

1. What does it truly mean to "Go Viral"?

2. How is the social web changing the structure of what is relevant in society?

3. How does one maximize their ability to be relevant in a social web era?

Student Takeaways:

  • How our communication systems have changed forever and why that's a good thing 
  • How to effectively communicate in a social web era
  • Discuss what "going viral" means and the misconceptions around it
  • How GIFs can change the world 


A Twitter, Facebook, Reddit, 4chan, Tumblr or Snapchat account   

Benny   is the Viral Politics editor at BuzzFeed.  He is obsessed with the intersection of politicians, political issues and the social web.  Benny works day-to-day on curating Washington’s complex political dialogue in a relatable, understandable manner for a younger, socially native audience. Most importantly, Benny works on creating highly shareable political content that will spread over the social web. Benny has a passion for youth engagement and political scoops. He has spoken to audiences all over the country on the topic of Viral Politics and the future of journalism. Benny previously as the Viral Politics editor at TheBlaze. He has covered two presidential elections, U.S. Congress and numerous national political events.  Benny Johnson is based out of D.C. and is a native of Cedar Rapids, Iowa.


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Have questions about Viral Content: Measuring your Social Impact? Contact General Assembly

When & Where

GA @ 1776
1133 15th St NW
Washington, D.C., DC 20005

Wednesday, February 26, 2014 from 6:00 PM to 7:30 PM (EST)

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General Assembly

At General Assembly, we are creating a global community of individuals empowered to pursue work they love, by offering full-time immersive programs, long-form courses, and classes and workshops on the most relevant skills of the 21st century – from web development and user experience design, to business fundamentals, to data science, to project management and digital marketing.

Established in early 2011 as an innovative community in New York City for entrepreneurs and startup companies, General Assembly is an educational institution that transforms thinkers into creators through education in technology, business and design at nine campuses across three continents.

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