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Viral Apps: the Story of Word Lens

Sandbox Suites

Tuesday, February 15, 2011 from 6:30 PM to 8:30 PM (PST)

Viral Apps: the Story of Word Lens

Ticket Information

Ticket Type Sales End Price Fee Quantity
Early bird Ended $10.00 $1.24
Late bird Ended $15.00 $1.36

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Event Details

When launched in December, Word Lens iPhone app - that automagically translates any text you point your phone camera to through augmented reality - got 2.5 million views on YouTube in its first week and held #1 position on the lists of Top Free Apps and Top Grossing Apps on iTunes.

Wired called it "one of the most amazing apps we have ever seen"; New York Times gave it an award for "best app idea" and Economist said "Word Lens: this changes everything".

If you've been dreaming about making a viral app or product and always wondered about the backstory of a viral launch, come hear from the developer of Word Lens, Otavio Good. He'll share lessons learned from:

- Coming up with the idea for the app

- The long, arduous development process (2.5 years!)

- The launch strategy

- How it went viral

- Growth strategy


Sandbox member Otavio Good is the founder of Quest Visual, which introduced Word Lens iPhone App in December 2010. He has previously worked as a senior software engineer at Secret Level, a SEGA studio.



$10 - online

$15 - at the door

Free for Sandbox members. Learn how to become a member.

Have questions about Viral Apps: the Story of Word Lens? Contact Sandbox Suites

When & Where

Sandbox Suites
123 10th St.
San Francisco, 94103

Tuesday, February 15, 2011 from 6:30 PM to 8:30 PM (PST)

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Viral Apps: the Story of Word Lens
San Francisco, United States Events Class

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