The exploding use of video throughout the economy – from Vine on smartphones, through global 2K/4K distribution – is driving tremendous change in how we look at the medium. Current high schoolers and college students will enter the workforce simply expecting that video will be the preferred way to communicate. Wherever they go, video will follow.
We'll look at some key technologies that make it possible to manage, edit and archive all this content with today's flexible workforce. With the influx of people and companies new to the video revolution, industry knowledge and capabilities are likely to see strong demand for the next decade. But this demand is likely to come from unlikely places – sports teams, not-for-profits,, corporate networks, and universities in addition to the usual suspects: mainstream content providers, networks and movie studios.
One certainty is that more of everything – more participants, more formats, and more sheer storage – will be needed almost continuously going forward. This seminar will examine several long-term trends in how we work with video, and demonstrate examples of tools that address these trends.
'Video Collaboration: New Ideas' will highlight new technologies making it possible for creative teams to be far more productive, both internally and with their clients, than previously possible. Unlike most vendor-driven marketing events, the focus will be on real-world applications, and axle, along with Adobe and IBM, will provide the opportunity for attendees to spend hands-on time with their technologies at the events, and ask in-depth questions of the companies' product experts.
Here's the agenda for the event:
Big Picture Overview – What's happening across the broadcast and postproduction industries today. Chris Dee, principal at DeeTour Consulting and a pioneer of digital workflows at HBO, NBC, Discovery Channel, and Disney. 10 AM
Distributed Editing – It's been talked about as a possibility for years, but now it's real. Dennis Radeke will discuss Adobe® Anywhere for video, a collaborative workflow platform that empowers teams using Adobe professional video tools to work together in real-time across standard networks, using shared media.10:30 AM
Easy Media Management – This used to be a contradiction in terms; we'll explain how you can simply, affordably add media management to current workflows and shared storage. axle Video's Sam Bogoch will show you how to stop hunting around and start being productive! 11 AM
Truly Scalable Archiving – Archiving once involved complex user interfaces and custom setups; worst of all, vendors' unique storage formats meant you couldn't even exchange data. IBM's Dave Taylor shows us how LTFS LE is making scalable, searchable, exchangeable archives a reality. 11:30 AM
Q&A and Demos – Stay with us for an open-ended discussion in the main room, and technology demos in the foyer. We'll make sure there's plenty of opportunity for hands-on interaction. 12 Noon
When & Where
Adobe Systems, axle Video LLC, and IBM
- Adobe is the global leader in digital marketing and digital media solutions. Our tools and services allow our customers to create groundbreaking digital content, deploy it across media and devices, measure and optimize it over time, and achieve greater business success. We help our customers make, manage, measure, and monetize their content across every channel and screen.
- axle Video is a Boston-based company that is bringing radical simplicity to media management for small- and midsized workgroups. axle systems are designed to be installed and configured in less than an hour, and work with nearly all filesystems and storage vendors. axle 2012 and axle Gear have received Best-of-Show awards at IBC 2012 (from TVB Europe) and NAB 2013 (from DV Magazine) as well as a Post Pick from Post magazine. The company sells its product worldwide through highly qualified resellers and system integrators.
- IBM is a global technology and innovation company headquartered in Armonk, NY. It is the largest technology and consulting employer in the world, with more than 400,000 employees serving clients in 170 countries. IBM offers a wide range of technology and consulting services; a broad portfolio of middleware for collaboration, predictive analytics, software development and systems management; and the world's most advanced servers and supercomputers. Utilizing its business consulting, technology and R&D expertise, IBM helps clients become "smarter" as the planet becomes more digitally interconnected.