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VibrantData PDX Hackathon

Vibrant Data Project

Saturday, June 2, 2012 from 8:30 AM to 8:00 PM (PDT)

VibrantData PDX Hackathon

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Type End Quantity
Developer   more info Ended Free  
Designer   more info Ended Free  
Project Manager   more info Ended Free  

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Event Details

Pre-Event Reception Added!

Join us for beer and networking on Friday 6/1, 5-9PM at Thetus! 

Get Started

You can discuss ideas and form teams ahead of the event here


What is Vibrant Data?

Imagine a world in which data becomes a personal asset that works on behalf of our personal interests and communities. Everyday, apps like yours could control how to send their data out into the world to circulate and bring back value to users. Certainly this would require a change in the way the world views data today, and in the infrastructure that enables it to flow freely while protected. This event is a first step in building that infrastructure for the benefit of all.

Consider the prospect of Facebook, Google, Amazon, LinkedIn and other data silos bidding against each other for what data you might provide. What kinds of data might be the most interesting? How could that value be enhanced? How could you collect it with minimal effort?  How would your privacy be protected? What could you get in return?

At this event you’ll pick a particular type of personal data and build an app to show how its value as a personal asset can be enhanced. The app can be mobile, desktop, web or something else. 

Portland is city of amazing creative energy. This event will bring together developers, managers, designers and entrepreneurs of talent and vision to spend a day exploring the opportunities. It will be a day of learning, networking, teaming up and creating. At the end, teams will pitch their ideas and demos to a panel of judges. There will be food, drink and cash prizes.


About Us

The Vibrant Data Project is aimed at making data more present and alive, useful and valuable in the daily lives of people. To increase the vibrancy of data we need to increase its circulation, its ability to interact with other data, and its ability to lead to discovery of new value.


Friday, June 1

  • 17:00-21:00 Pre-event reception, head-start development

Saturday, June 2

  • 08:30 Breakfast, networking
  • 09:15 Introductions
  • 09:30 Speaker: Brandon Barnett, Director of Business Innovation at Intel Labs, A Personal Data Value Enhancement Platform
  • 09:45 Speaker: Thomas Thurston, CEO Growth Science, Personal Data as Disruptive Market Opportunity
  • 10:00 Speaker: Amber Case, Geoloqi, Hackathon Strategy
  • 10:10 SDK pitches, 2-min idea pitches, brainstorming, ideation, team-forming
  • 11:40 App creation (lunch as we work)
  • 16:10 Presentations to judges
  • 17:30 Judging (social hour begins)
  • 18:00 Awards and social hour



Brandon BarnettBrandon Barnett, Director of Business Innovation in Intel Labs

Brandon’s career has been about achieving new growth businesses: inventing new technologies, incubating new businesses, and most recently, researching fundamentals of new market landscapes. He is fascinated by the simple emergent order that arises from complexity. 

He is convinced there is a more precise method to pursue new business innovation: a scientific way to narrow the scope of an opportunity search and define experiments in the marketplace to explore the remaining uncertainty around bases of competition and business models.

Currently, as Director of Business Innovation in Intel Labs, He is focused on executing research programs in the area of business analytics (predictive reduction) and external incubation, combining complex systems theories with ethnographic research, business theory, and predictive markets to develop new business frameworks that point to new bases of competition in emerging market landscapes. Brandon received a PhD degree in Applied Physics from Michigan and an MBA from Oregon.

Thomas ThurstonThomas Thurston, CEO, Growth Science

Thomas is recognized for breakthrough predictive research in the fields of strategy and innovation. He was recently the subject of The Innovator’s Manifesto: Deliberate Disruption for Transformational Growth by bestselling author Michael Raynor and has counseled thousands of executives, investors, scholars and innovators across the globe. Thomas is a Partner at Rottura Capital, a private investment firm, and is a founding Board Member of the Revenue Capital Association. Thomas was invited by Professor Clayton Christensen to collaborate as a Fellow at the Harvard Business School and was formerly at Intel, where he helped guide new business growth and investment.  He also helped found a high performance computing business that was later acquired.

In addition to his fellowship at Harvard, Thomas holds a BA, MBA and Juris Doctor.  Currently a non-practicing attorney, Thomas is licensed to practice law in Oregon and previously practiced corporate and intellectual property law.  The author of multiple academic articles, Thomas has been a guest lecturer at schools including Harvard and the Massachusetts Institute of Technology.


Mentors will be circulating during the day to field questions, test ideas and provide advice. You will have the chance to meet some of key influencers in our community.

Mark LeavittMark Leavitt, Physician, Inventor and Entrepreneur

With an MD and PhD, Mark enjoys bringing together the disciplines of information technology and medicine. He completed his EE doctorate at Stanford University in 1976. After 6 years in engineering, he ‘jumped the tracks’ to pursue training in medicine, receiving his MD and practicing medicine in Portland for 10 years. In 1985 he founded MedicaLogic, a pioneering ambulatory electronic health record company, and served as Chairman and CEO while leading the company through its IPO and later acquisition by GE Healthcare. In 2005, he was the founding Chair of the Certification Commission for Health Information Technology (CCHIT), the first Federally-recognized authority for certification of electronic health records. Since 2010, Mark has served on a number of advisory boards and as a mentor to Portland-area entrepreneurs and startups. His current interest is exploring personal health technologies and applications. 

Amber CaseAmber Case, CEO, Geoloqi

Amber is becoming one our best known local technologists. She has presented at TED and SxSW and has been featured in Forbes, WIRED, Time and other publications both in the United States and around the world. Amber is very interested in mobile, specifically the design of mobile apps, as well as location-based technologies and data visualization. She co-founded Geoloqi.com, a private location sharing application, out of a frustration with existing social protocols around text messaging and wayfinding. 

Roy HallRoy Hall, Co-Founder and CTO, Thetus

With an education spanning architecture, civil engineering, and computer graphics, Roy has followed a circuitous career path including designing inflated and tent structures, rendering and animation software, large-scale system architecture, and teaching.  After writing numerous publications and winning an Academy Award for science and engineering innovation, he and Danielle Forsyth founded Thetus in 2002 where he is focused on modeling complex systems. 



John SherryJohn Sherry, Director of Business Innovation Research, Intel Labs

John studied at the University of Portland before receiving his PhD in Anthropology from the University of Arizona. Intel has been at the corporate forefront of using anthropologists and other social scientists to research the cultural effects of products and scout for new opportunity. Much of John’s work has focused on defining and creating prototypes for new health care products. 


Steve RosenbaumSteve Rosenbaum, Founder and CEO, PopArt

Steve has over 15 years of management experience building Pop Art into one of Portland’s leading interactive agencies. He has been intimately involved in more than 500 software projects ranging from simple web sites, to mobile software, to complex enterprise systems. Steve is a graduate of Stanford University and is actively involved in the Software Association of Oregon and numerous other community organizations.


Danielle ForsythDanielle Forsyth, Co-founder and CEO, Thetus Corporation

Danielle is the CEO of Thetus Corporation, a semantic knowledge modeling and analysis software company based in Portland, Oregon. She spent her formative years at Hewlett-Packard in the workstation and graphics groups. Over the years, Danielle has held management, engineering and marketing positions in several 3D graphics, modeling, animation and security software companies. She has delivered software systems and developed product and business strategies for a variety of companies, including: Wavefront, Autodesk, Digital Equipment, Microsoft, Digimarc and @Last Software (Sketchup). Danielle co-founded Thetus in 2002. She holds degrees in math, computer science and business.


Special Guest

Ward CunninghamWard Cunningham, Internet Pioneer 

Ward was the developer of the first wiki and a pioneer in the fields of design patterns and Extreme Programming. He received his Bachelor's degree in interdisciplinary engineering (electrical engineering and computer science) and his master's degree in computer science from Purdue University. He is a founder of Cunningham & Cunningham, Inc. He has also served as Director of R&D at Wyatt Software and as Principal Engineer in the Tektronix Computer Research Laboratory. He is founder of the Hillside Group and has served as program chair of the Pattern Languages of Programming conference which it sponsors. Cunningham was part of the Smalltalk community. From December 2003 until October 2005, he worked for Microsoft Corporation in the "patterns & practices" group. From October 2005 to May 2007, he held the position of Director of Committer Community Development at the Eclipse Foundation. In May 2009, Cunningham joined AboutUs as its chief technology officer. Most recently he joined CitizenGlobal, a startup working on crowd-sourced video content, as Chief Technology Officer. 

Event Format

Teams should design and create a functional prototype application. Formulating a business case is of value but not central. 

In its presentation, each team should describe:

  • The need or problem addressed
  • Solution description, including how personal data is made more valuable and protected
  • Members, skills of the team
  • Demo
  • Plan to go forward

The rules are loose. The point is innovation.

  • It’s not necessary to start fresh. It’s OK to bring partially complete work as a starting point
  • Teams can be any size and consist of people both at the event and outside
  • Any computing platform combination is allowed
  • Each team should focus on a type of data to collect and how it will be made valuable. APIs offered by the various companies we interact with (Facebook, Google+ etc.) are a good place to start. Quantified Self has hundreds of resources. Also consider also using SDKs from local companies, like Geoloqi and Green Goose
  • There will be time periods for ideation, prototyping and presenting
  • All apps created remain the property of their creators
The judging criteria:
ORIGINALITY (20 points total)
  • How novel and innovative is the idea?
  • Does it reveal untapped value or increase currently recognized value?
  • Is there coolness and flair?
 POTENTIAL IMPACT (10 points total)
  • Likelihood of adoption
  • Value to user in terms of money, discounts, self-awareness and other benefits
  • Value to vendors or other organizations
  • Benefit / Privacy Cost ratio
TECHNICAL MERIT (10 points total)
  • Impressiveness of implementation progress made during the event
  • Ease of use
  • Elegance of the approach
  • Depth of thought about ongoing development - what issues and challenges await
MARKET POTENTIAL (10 point total)
  • What is the level of potential value enhancement for the personal data
  • What’s the size of the addressable market?
  • Where does revenue come from?
  • Risks


A total of $12,000 in case will be awarded to winning teams. Team members will decide how to share and use the prize money.

1st place:: $5000

2nd place: $3000

3rd place: $2000

Honorable mention: 2 x $1000


Intel Interaction and Experience Lab - Prizes

Intel’s Interaction and Experience Research Lab is devoted to creating the future of computing. Comprised of social scientists, designers, human factors engineers and technology researchers, we take an interdisciplinary approach to identifying the experiences people most value, designing experiences that are more engaging, and engineering solutions that people will love.

Thetus Corporation - Venue

Thetus makes enterprise software that helps people analyze, characterize, abstract, visualize, and model complex systems. Thetus delivers a new standard for addressing modeling and analysis challenges, the Savanna solution. Savanna is a multi-source, model-enabled analysis solution that builds on existing investments and programs bringing together various analysis techniques to enable faster, more informed decision-making. Our solutions are at work in enterprises, local government agencies and the national intelligence community.


Our sponsors take pride in protecting the planet. Please use public transit. The venue is right on the Max line next to Saturday Market. 

Feel free to bring your your water bottlle and coffee mug. A continuous supply of Floyd's Coffee will be on hand.

Have questions about VibrantData PDX Hackathon? Contact Vibrant Data Project
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When & Where

34 NW 1st Street
Third Floor
Portland, 97204

Saturday, June 2, 2012 from 8:30 AM to 8:00 PM (PDT)

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Vibrant Data Project

Inspired by the Arab Spring popular uprisings’ use of Facebook and Twitter, The Vibrant Data Project is trying to understand the development landscape that is giving rise to the Gutenburg press of our era: disruptive communication and commerce vehicles that have the potential to overthrow corrupt regimes, spread new ideas, broaden economic opportunity, improve health and well being and aid in the fight for social justice and human rights.


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VibrantData PDX Hackathon
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