NEXT is an in-person, action-based five-week program that lets early-stage entrepreneurs apply Steve Blank's Customer Development methodology in a challenging and socially accountable environment in your local community.
Why Should you attend a NEXT: Customer Discovery program?
Listen to what Steve Blank has to say about NEXT
Early stage entrepreneurs often become infatuated with their product -- building something to solve a problem they think (or sometimes hope) people actually have. But the reality is that there is nothing more powerful for an entrepreneur than building a product that solves a real problem for a customer. It's only by structured customer discovery that you'll learn what your customers need to have solved, how to solve it easier, cheaper or faster, and what they will pay to get the job done. It seems so simple, but most entrepreneurs waste lots of time and resources bypassing customer discovery or accomplishing it by trial and error.
With NEXT you'll put down your product and pick up a notebook to start speaking with your potential customers -- actual businesses and users. Expect to interview over 50 prospective customers during NEXT and get extensive feedback from experienced entrepreneurs in your local community. You'll be a part of a cohort of other entrepreneurs as well as mentors and coaches to help you even after the course is complete.
And most importantly, you'll finish NEXT with an answer to the question: "Why Should I Build This Product?" NEXT helps you to break down your assumptions, fail fast and get laser focused on building something your customers will love. Come out more prepared to speak about your company, to deal with feedback and to answer the tough questions from potential employees, partners and investors. All in all, you'll be more prepared to succeed -- and that's what NEXT is about: "Getting you ready for whatever's NEXT."
Is your team up for the challenge?
UP Global is a non-profit dedicated to fostering entrepreneurship, grassroots leadership, and strong communities. We are on a mission to make the world a more innovative and prosperous place, one community at a time. We believe that entrepreneurs are critical to driving a strong global economy and a better world. We do this by supporting the grassroots leaders who are at the core of every strong entrepreneurial community. Through the efforts of community leaders, UP Global operates programs that foster entrepreneurship in hundreds of cities across the world. UP Global's programs & initiatives include Startup Weekend, Startup Digest, Startup Next, Education Entrepreneurs, and Startup Week.