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UXNight: Understanding Personas with Alan Cooper


Wednesday, August 27, 2014 from 5:30 PM to 9:00 PM (PDT)

Ticket Information

Ticket Type Sales End Price Fee Quantity
Early Bird Ended $15.00 $1.37
Admission Ended $20.00 $1.49

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Event Details

Tickets are SOLD OUT!
Unfortunately, we will not be selling tickets at the door or releasing tickets on the waitlist. We are at capacity.

There's still tickets available for UXNight on September 17th with Braden Kowitz from Google Ventures. Braden will teach us how to give and receive feedback on designs and present designs to stakeholders. Register at: http://uxnight14.eventbrite.com­.

Event Schedule:

5:30pm: Doors open
5:30pm - 7:00pm: Networking, schmooze and booze
Food and beverages served and sponsored by Yammer
7:00pm - 8:20pm: Presentation, Q&A
8:20pm - 8:30pm: Audience stand up and announcements
8:30pm - 9:00pm: Wrap-up & more networking


Alan Cooper, founder of interactive design agency Cooper Design, invented the Goal-Directed Design Methodology and pioneered the concept of utilizing personas as design tools. Lucky for us, Cooper will be joining us for a one-on-one interview to share his insights on:

  • The history of personas
  • Why Cooper Design considers personas to be the single most powerful design tool
  • Considerations when designing and defining personas 
  • User-centered design concepts
  • And more – much more!

About Alan Cooper

Alan CooperAlan Cooper has been a pioneer in the software world for more than 40 years and, in his role today as éminence grise in the user experience field, he continues to influence a new generation of web designers and entrepreneurs.

In 1992, Alan and his wife, Sue, co-founded the first interaction design consulting firm, Cooper. Within a few years Cooper had established the basic design methods that are used across the industry today and helped to popularize the notion that digital technology shouldn’t terrorize its human users. In particular, his invention, design personas, are almost universally used in the field. He shared his tools, knowledge, and experience in two best-selling books, still in print and widely referenced.

In 1988 Alan invented a dynamically extensible visual programming tool and sold it to Bill Gates, who released it to the world as Visual Basic, arguably the most successful programming language ever. This is how Alan earned the sobriquet, “The Father of Visual Basic.” He started his first software company in 1976 and produced what has been called “The first serious business software for microcomputers.”

Today, Alan continues to advocate for more humane technology from his 50-acre former dairy farm in the rolling hills north of San Francisco.


*All tickets are non-refundable and available on a first-come-first-serve basis. 


Event host and sponsor
Yammer is the leading enterprise social network for businesses to get work done smarter and faster. 
Check out career opportunities at Yammer. 


Event sponsor
PageLines builds drag & drop WordPress themes, tools and resources for awe-inspiring websites.  
Check out their themes.


Ticketing and community sponsor and partner.
Eventbrite is changing the way people get together. Join them!



I plan on driving.  Where do I park?  
There are a few parking options near the event venue and can be found on parkinsf.com.

How to I transfer my ticket to another person? 
Instructions for how to update ticket registration information can be found here.  



Have questions about UXNight: Understanding Personas with Alan Cooper? Contact CASCADE SF

When & Where

1355 Market Street
Suite 300
San Francisco, CA 94103

Wednesday, August 27, 2014 from 5:30 PM to 9:00 PM (PDT)

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Designing the Future Together
We connect designers with industry leaders to promote career growth and learn skills relative to the job market. 


  Contact the Organizer
UXNight: Understanding Personas with Alan Cooper
San Francisco, CA Events Class Business

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