6:00pm - 7:30pm: Networking, Food and Beverages. Hosted and Sponsored by Yammer
7:30pm - 8:30pm: Presentation with Jonathon Colman
8:30pm - 9:00pm: More networking and wrap-up
What is content strategy and what do content strategists do? Isn’t content strategy just copywriting? And why is content strategy so focused on people and systems?
In this presentation, we take a look at content strategy and learn how it can help you build and design better experiences and bring them to market. Content strategy, UX, and product design can work hand in hand to create delight while driving business growth. And when you’re doing it right, it’s hard to tell where content ends and design begins.
By focusing on the entire system and workflow from the beginning, you’ll create better content—which means a better experience for the people using your products or web site.
You’ll learn about:
- What content strategy is (and isn’t!)
- Why “content” means more than just words
- The 8 core components of content strategy
- The 5 key impacts of a strong content strategy
For nearly 20 years, Jonathon Colman has helped people build, find, and use the best stuff on the Web. As a member of the Content Strategy team at Facebook, he helps make Facebook better, easier to use, and more delightful for over 1 billion people around the world... including people just like you.
Previously, Jonathon led a team to win two Webby Awards at The Nature Conservancy, pioneered agile marketing at REI, and served as a Peace Corps Volunteer in West Africa.
You can follow Jonathon on Twitter @jcolman.
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What is the refund policy?
The deadline for refunds and event credits is Tuesday, July 22, 2014 at 11:59pm. After this date we will not be able to process refunds or apply event credits.
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