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UX Workshops:
Steve Krug, Lou Rosenfeld, and Indi Young
March 23-25, 2011

Rosenfeld Media

UX Workshops:  Steve Krug, Lou Rosenfeld, and Indi...

Ticket Information

Ticket Type Price Fee Quantity
Steve Krug - March 23 $795.00 $0.00
Indi Young - March 24 $795.00 $0.00
Lou Rosenfeld - March 25 $795.00 $0.00
Krug + Young - March 23 and 24 $1,395.00 $0.00
Young + Rosenfeld - March 24 and 25 $1,395.00 $0.00
Rosenfeld + Krug - March 23 and 25 $1,395.00 $0.00
March 23, 24, 25
$1,995.00 $0.00

Share UX Workshops: Steve Krug, Lou Rosenfeld, and Indi Young March 23-25, 2011

Event Details

Rosenfeld Media is pleased to present full-day workshops by three leading User Experience authorities...

March 23 - STEVE KRUG

Do-It-Yourself Usability Testing: The Workshop

Book cover: Don't Make Me ThinkUsability testing is the single most valuable thing you can do to improve a Web site, a Web application, or a piece of software, and not nearly enough of it gets done. In this day-long workshop, Steve Krug, author of Don't Make Me Think and Rocket Surgery Made Easy, will teach you how to do your own low-cost/no-cost testing that's simple enough to make it a routine part of your design process.   
Detailed description


March 24 - INDI YOUNG

Mental Models: Aligning Design Strategy with Human Behavior

Book cover: Mental ModelsThere are plenty of workshops that teach you how to design well. There are more that teach you how to test and improve your offerings. But there are very few workshops that teach you what to design.

In this workshop, Indi Young, author of Mental Models: Aligning Design Strategy with Human Behavior, will teach you the skill of building mental model diagrams--a powerful tool to help you create products and services that do a better job of meeting the real needs of your users.

Mental model diagrams will help you choose among the many opportunities your organization could pursue. They also function as a strategic roadmap, allowing you to see where your support is strong and where it needs shoring up. The diagram is long-lived, too, allowing your evolving team to use it like a touchstone over the course of 10 years or more.       
Detailed description



Adaptable Information Architecture: How to Say No to Your Next Redesign

Book cover: Information Architecture for the World Wide WebIs your site stuck in a cycle of redesign after expensive, painful redesign?  Are you tired of making short-term, cosmetic changes, and never really solving problems for your site's users?  Then attend this workshop!

Lou Rosenfeld, co-author of Information Architecture for the World Wide Web, will teach you practical skills and show you design approaches that will help you tune and tweak your site's information architecture, improve your users' experiences with your site, all while costing your employer less than just about any redesign initiative.      
Detailed description 



Workshops take place at the San Francisco State Downtown Campus, located at 835 Market Street in downtown San Francisco,  

Each workshop runs from 9 am to 5 pm. Doors open at 8:30 for sign-in and continental breakfast. There will be morning and afternoon beverage/snack breaks. Lunch will be on your own; a list of local restaurants will be provided.



  Early registration  After March 4
Single Day  $595  $795
Two Days  $995  $1,395
All Three Days  $1,395  $1,995

Early registration rate ends March 4th at midnight (Pacific Time).



Groups of three or more get a 10% discount. Use discount code GROUP when registering.



Payment is required in advance; but it is refundable, less a $100 processing fee, if you notify us at least one week before the workshop. If you fail to attend and do not notify us at least one week in advance, your money will not be refunded.

Substitutions are accepted if we are notified no later than the day before the workshop. Notify us about cancellations or substitutions by sending a message to Rosenfeld Media.



April 27 - Steve Krug   Do-It-Yourself Usability Testing
April 28 - Whitney Quesenbery  Crafting Stories for User Experience
April 29 - Lou Rosenfeld   Adaptable Information Architecture


June 1 - Steve Krug   Do-It-Yourself Usability Testing
June 2 - Ginny Redish  Letting Go of the Words – Writing Web Content that Works

June 3 - Lou Rosenfeld   Adaptable Information Architecture



Mad Pow  MailChimpTechSmith

Have questions about UX Workshops: Steve Krug, Lou Rosenfeld, and Indi Young March 23-25, 2011? Contact Rosenfeld Media


San Francisco State Downtown Campus
835 Market Street
San Francisco, CA 94103


Rosenfeld Media

Unequaled UX expertise, in print and in person. http://rosenfeldmedia.com


  Contact the Organizer
UX Workshops:
Steve Krug, Lou Rosenfeld, and Indi Young
March 23-25, 2011
San Francisco, CA Events Class

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