UX Workshops: Louis Rosenfeld, Susan Weinschenk, and Steve Krug, Nov 12-14
Monday, November 12, 2012 at 8:30 AM (EST)
Rosenfeld Media is pleased to present full-day workshops by three leading User Experience authorities...
November 12 - LOU ROSENFELD
Adaptable Information Architecture: How to Say No to Your Next Redesign
Is your site stuck in a cycle of redesign after expensive, painful redesign?Are you tired of making short-term, cosmetic changes, and never really solving problems for your site's users?Then attend this workshop!
Lou Rosenfeld, co-author of Information Architecture for the World Wide Web, will teach you practical skills and show you design approaches that will help you tune and tweak your site's information architecture, improve your users' experiences with your site, all while costing your employer less than just about any redesign initiative.
November 13 - SUSAN WEINSCHENK
What Every Designer Needs to Know About People
It's easy to get caught up in design and implementation and forget that at the end of your project is a person you are designing for and communicating with. If you want to effectively reach and interact with your target audience, then you need a basic understanding of how people see, read, think, and behave.
Designing without understanding about people is like exploring a new city without a map: results will be haphazard, confusing, and inefficient. From her book 100 Things Every Designer Needs To Know About People, Dr. Weinschenk has picked the most important "things" that you need to know in order to design intuitive and engaging websites, applications, and products that match the way people think, work, and play.
November 14 - STEVE KRUG
Do-It-Yourself Usability Testing: The Workshop
Usability testing is the single most valuable thing you can do to improve a Web site, a Web application, or a piece of software, and not nearly enough of it gets done. In this day-long workshop, Steve Krug, author of Don't Make Me Think and Rocket Surgery Made Easy, will teach you how to do your own low-cost/no-cost testing that's simple enough to make it a routine part of your design process.
LOCATION AND SCHEDULE
Workshops take place at the McNamara Alumni Center in Minneapolis, Minnesota. Read more about our venue and location.
Each workshop runs from 9 am to 5 pm. Doors open at 8:30 for sign-in and continental breakfast. There will be morning and afternoon beverage/snack breaks. Lunch will be on your own; a list of local restaurants will be provided.
|Early registration||After October 19th|
|All Three Days||$1,195||$1,495|
Early registration rate ends October 19th at midnight (Eastern Time).
Groups of three or more get a 10% discount. Use discount code GROUP when registering.
CANCELLATIONS AND SUBSTITUTIONS
Payment is required in advance; but it is refundable, less a $100 processing fee, if you notify us at least one week before the workshop. If you fail to attend and do not notify us at least one week in advance, your money will not be refunded.
Substitutions are accepted if we are notified no later than the day before the workshop. Notify us about cancellations or substitutions by sending a message to Rosenfeld Media.
When & Where
Unequaled user experience expertise, in print and in person. http://rosenfeldmedia.com