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UX Workshop: Prototyping the User Experience

Idea Momentum, Inc.

Tuesday, March 19, 2013 from 9:30 AM to 4:30 PM (CST)

UX Workshop: Prototyping the User Experience

Ticket Information

Ticket Type Sales End Price Fee Quantity
Early Registration Ended $595.00 $0.00
Regular Admission Ended $695.00 $0.00

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Event Details

This workshop will help you be more effective at communicating and collaborating with customers and other team members.

A prototype is more then just a proof of concept, it's a starting point for further investigation. Unlike a beta version of a product, it makes no assumptions of being correct, only a hypothesis of what could be. Prototyping is an essential skill for discovering what customers value most and what behaviors they're most likely adopt when they interact with your product or service.

What you will learn

  • How prototyping creates more accountability with the design process
  • The difference between prototyping a thing and prototyping as collaboration
  • The different styles of prototyping and when to use them effectively
  • How prototyping helps manage the emotional roller coaster of design and development


After this workshop you will have the following:

  • An understanding of how to validate assumptions and make faster, informed decisions
  • A method for creating quick and inexpensive experiments
  • An understanding of when it's time to prototype and how to choose the most effective technique

Who should attend

Anyone responsible for the revenue performance of a product or service. This includes decision-makers and other senior staff who define and execute strategies within their organization. Some of the previous attendees were:

  • Designers and developers looking for better ways to collaborate
  • People who need help communicating visually
  • Designers and developers creating a new product or service
  • Marketing professionals redesigning an existing product or service

Why attend

When you share concepts verbally, you're passing ideas back and forth without any concrete representations. So how do you know if the vision in your head matches that of the other person? You don't unless you actually show them something. A prototype creates a shared space where conversations become more productive. It enables people to say, "this", not "that" is what I am talking about.

About Idea Momentum

Workshops are led by Idea Momentum's senior principals, all of whom have more than 20 years of experience in User Experience, Software Development, and Product Marketing. Check out the Idea Momentum website to learn more about the company.

About the Instructor

Brian Maggi is the Principal and founder of Idea Momentum. He leads several of the workshops and assists with the development of curriculum and content. He is recognized as an expert in User-Centered Design and Product Development with over 20 years of industry experience.

Link to Brian's Bio

Additional Information

All workshops are held in our comfortable and conveniently located Chicago office. Workshops begin at 9:30, but plan on arriving by 9:15 in order to check in, grab some coffee and get situated. We will take a short break for lunch which we will provide. The day will end between 4:30 and 5:00.

Have questions about UX Workshop: Prototyping the User Experience? Contact Idea Momentum, Inc.

When & Where

Idea Momentum, Inc.
344 North Ogden Ave. Floor 2W
Chicago, IL 60607

Tuesday, March 19, 2013 from 9:30 AM to 4:30 PM (CST)

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Idea Momentum, Inc.

Idea Momentum is an Experience Design Consultancy based in Chicago. We help businesses and organizations deliver compelling solutions for their customers. Our approach ensures every detail, from research to strategy, to design is integrated as part of the overall solution.

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UX Workshop: Prototyping the User Experience
Chicago, IL Events Business

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