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UX Night: How to Storyboard Product Ideas with Kevin Cheng


Wednesday, January 8, 2014 from 6:00 PM to 9:00 PM (PST)

Ticket Information

Ticket Type Sales End Price Fee Quantity
Early Bird Ended $15.00 $1.37
Regular Ended $20.00 $1.49

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Event Details

How to Storyboard Product Ideas
with Kevin Cheng from Incredible Labs

Storyboards capture an experience in a visual way. They communicate complex ideas in succinct, understandable ways—whether for planning a feature film or the user experience of an application.

Kevin Cheng uses comics to make storyboards more understandable. And he even wrote a book about it for Rosenfeld Media; it’s entitled See What I Mean.

In this presentation, Kevin talks about how organizations like Google, eBay, and the U.S. Postal Service have opted for comics (instead of lengthy reports or requirements docs) to tell the stories of their users and their products.

You don’t need illustrator skills to do it, either. Kevin will show you how to:

  • Teach people by using comics

    Your audiences will learn before they even know they’re learning.

    • See why comics are a “trojan horse” of information
    • Convey who, what, why, and how a product fits into someone’s life
  • Draw without fear

    You'll start to combine communication, imagination, expression, and time.

    • Get basic tools for drawing—even if you think you can’t draw
    • Engage users early to solicit feedback, then document that with more drawings
  • Fit your comics into storyboards

    You'll establish a repeatable process in your organization.

    • Capture how things currently are done—and how you want them to change
    • Reach users, teams, and stakeholders with a “show, don’t tell” approach
  • Sell comics to stakeholders

    You’ll persuade your boss using real data.

    • Hear examples of how the USPS and the U.S. Navy reached consumers via comics
    • See how Adobe and eBay used comics for customer support and internal processes


Kevin Cheng
Kevin Cheng
Co-founder of Incredible Labs

Kevin is the co-founder of Incredible Labs, where they are training a mobile personal assistant named Donna. Previously, he was a product manager at Twitter, leading the redesign of the website; the director of user experience at the gaming social network Raptr; and the designer of Yahoo! Pipes. He also co-founded the user experience web comic OK/Cancel.

He holds a master's degree from University College London in human computer interaction and ergonomics, and has presented about design, comics, and augmented reality at numerous conferences including Interaction, IA Summit, User Interface Conference, UXWeek, and South by Southwest. He likes the flavor of the blue crayons the best.

Kevin blogs at kev/null and also shares his thoughts on Twitter (@k). One day, Kevin hopes to be able to answer all questions related to design by simply referencing comic strips.

Kevin has helped these organizations: Adobe and Yahoo.

*Tickets are non-refundable.
Have questions about UX Night: How to Storyboard Product Ideas with Kevin Cheng? Contact CASCADE SF

When & Where

651 Brannan Street
San Francisco, CA 94107

Wednesday, January 8, 2014 from 6:00 PM to 9:00 PM (PST)

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UX Night: How to Storyboard Product Ideas with Kevin Cheng
San Francisco, CA Events Class

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