Every interface is a potential study in human behavior. Knowing which emotional and cognitive strings to pull, designers can have a lot of influence over how people interact with online products. This talk will highlight 9 psychological motivators that you can use to make your next product awesome.
Jonathan Smiley Partner and Design Lead at Zurb
Jonathan Smiley is a partner and design lead at Zurb, an interactive design agency in the Silicon Valley. He is responsible for many aspects of client projects including strategy, prototyping, design and implementation.
Jonathan's developed Foundation, an open-source front-end framework. He spends his days working on application design and marketing web sites, focusing on all sides of design. A geek for life, when he's not working on the Web he's probably on his Xbox or hanging out with his wife and daughter.
6:00pm-7:00pm An hour of networking with San Francisco's finest ofpeople (yes, you). We will be serving food and refreshments.