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UX Intensive 2012 Amsterdam - Hosted by Adaptive Path

Adaptive Path

Ends Friday, April 27, 2012 at 5:30 PM (CEST)

Ticket Information

Ticket Type Sales End Price Fee Quantity
Regular Price - All Four Days (Discounted 15.00%) Ended $2,205.75 $0.00
Regular Price Day 1 Design Strategy (Discounted 15.00%) Ended $633.25 $0.00
Regular Price Day 2 Design Research (Discounted 15.00%) Ended $633.25 $0.00
Regular Price Day 3 Interaction Design (Discounted 15.00%) Ended $633.25 $0.00
Regular Price Day 4 Service Design (Discounted 15.00%) Ended $633.25 $0.00
If you have a promotional code, enter it here:    Apply

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Event Details


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Amsterdam  |  April 23 - 26, 2012

This four-day workshop series is for experienced professionals wanting to take their practice to the next level. We examine the key elements that contribute to a successful interactive experience: Design Strategy, Design Research, Interaction Design and Digital Service Design. Each workshop is led by Adaptive Path's team of experts. Get ready to roll up your sleeves and get to work.

"I learned a metric ton about strategy, research, and information architecture, and the final design session was the perfect mix of putting it all together." – Eli H., Google



Day One - Strategy

Great design reflects business strategy and vice versa. Principles of strategy may not change, but the practice is constantly evolving. Whether you're working on grand strategy for your product or want a better understanding of the forces shaping your work, this workshop dives into the design & strategy dynamic with new thinking, examples from our experience and hands-on exercises.

Day Two - Research

You need to make design research count. Valuable research collects information and turns that into knowledge and wisdom about what to do next, but it's often an activity that fails to get the necessary attention and investment. Through examples, a bit of theory and hands-on exercises we'll show you how to get the most for your money, manage your stakeholders and give your designs the concrete direction needed to deliver great experiences.

Day Three - Interaction Design

It takes more than customer insights and a solid product strategy to successfully deliver on your customer's expectations. The challenge of transforming research insight and business goals into meaningful and tangible outcomes remains as the primary goal the Interaction Designer. In this session, you'll learn to quickly move from abstract insight, to sketching, prototyping and beyond.

Day Four - Service Design

Successful product and service experiences are those that have been orchestrated in a way that best considers the changing needs of people, along with the efforts of the organizations that serve them. This day brings together the essentials of modern multi-channel information architecture with the emerging practices of services design. You'll take away tools of modeling and analysis that shape smart and systemic solutions.


Please check out the FAQs below and contact us at apevents(at)adaptivepath(dot)com for more information about UX Intensive.



Here is an *example* schedule:

8:00–9:00 Registration + Coffee
9:00–9:45 What Is Design Strategy?
9:45–11:00 Focus: How to Generate Real Business Value
11:00–11:15 Break
11:15–12:30 Definition: What You Are (and Aren’t) Delivering
12:30–1:30 Lunch
1:30–2:30 Customer Value: Resonating with Customer Needs
2:30–2:45 Break
2:45–3:30 Scope: Realistically Reaching the Vision
3:30–4:30 Putting It All Together
4:30–5:00 Q&A

Each day typically ends by unwinding at a local watering hole to continue the great conversation, so plan an extra hour or two in your schedule if you can.


It's awesome. Lots of bikes! Check out this video:

Amsterdam loves bicycles. from PROG21 on Vimeo.



We try to be as flexible as we can:
Sixty (60) days prior to the event you plan to attend, you may request a full refund.
Thirty (30) or more days prior to the event you plan to attend, you may request a 50% refund.
Less than thirty (30) days prior to an event, there are no refunds available.
You may always transfer your registration to another Adaptive Path workshop or conference within one (1) year of the date of cancellation, or assign another individual from your organization to go in your stead. Please contact us either way.


Please note that any refunds given will returned less the registration fee ($9.95) and the 2.4% fee PayPal charges for each registration.


Want to bring your whole team? Great idea! If you can pull together 4 or more employees from the same company, we’ll let you in for less. Just let us know the number of folks you’d like to send.

Government Agencies
If you work for the any branch of the government (federal, state, or local), just contact us for a promotion code which will knock the price down by 25 percent. When you come to the event, show your government ID card or proof of employment on agency letterhead at registration to confirm your discount.

If you’re a full-time student, we’ve got a discount for you, too. Contact us for a promotion code which will knock the price down by 25 percent. When you come to the event, show your student ID card at registration to confirm your discount.

Have questions about UX Intensive 2012 Amsterdam - Hosted by Adaptive Path? Contact Adaptive Path

When & Where

De Rode Hoed
Keizersgracht 102
1015 cv Amsterdam

Ends Friday, April 27, 2012 at 5:30 PM (CEST)

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Adaptive Path

Adaptive Path is a leader in experience design, founded in 2001 and now a part of Capital One. We're experienced guides, strategic thinkers, design doers, and expert jugglers. Our mission is to inspire and enable others to help create as many great human experiences as possible.

  Contact the Organizer
UX Intensive 2012 Amsterdam - Hosted by Adaptive Path
Amsterdam, Netherlands Events Class

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