Join us for our first half-day session focusing on the latest thinking in UX design and research. The session will focus on recent trends in cognitive and behavioral science research as it applies to UX design. The session brings to NYTECH two highly respected UX research professionals known for their advanced research and thinking as it applies to UX design and testing. Join us for an eye-opening view into the cognitive processes of your customers and how they judge the quality of your UX design solutions. The session will include presentations followed by a panel discussion moderated by Charles L Mauro, Group Lead of UX Track, for NYTECH. Do not miss this session.
Bill Albert: How Quick Are We to Judge? A Case Study of Trust and Web Site Design
Have you ever wondered what happens when you first look at a website? Is it even possible to form an opinion about a website after looking at it for only 1/20th of a second? In this presentation Bill will share results from a recent study in which he examined how trust may be formed after only brief presentations of 50 popular financial and healthcare websites. It will also draw upon other research that investigates how opinions of other aspects of website design, such as visual appeal; can be formed after only brief exposures. Taken together, this research suggests that we process information about various aspects of website design at a pre-attentive or pre-conscious level, and this may have a significant impact for how we form long term impressions of websites and ultimately play a role in our decision making. The presentation will conclude with a discussion of what this means for website design and business strategy.
Bill Albert is Executive Director of the Design and Usability Center and Adjunct Professor in Human Factors in Information Design at Bentley University. Prior to joining Bentley, Bill was Director of User Experience at Fidelity Investments. He co-authored (with Tom Tullis) the first book on usability metrics, Measuring the User Experience: Collecting, Analyzing, and Presenting Usability Metrics, published by Elsevier in 2008. More recently he co-authored (with Tom Tullis and Donna Tedesco), Beyond the Usability Lab: Conducting Large-Scale Online User Experience Studies, published by Elsevier in 2010. He received his BA and MA degrees from the University of Washington and his PhD from Boston University. He completed a Post-Doc at Nissan Cambridge Basic Research.
Marc Resnick: How Motivated Reasoning Impacts User Experience
Life would be so much simpler if our customers would act in the logical way that we expect them to. We go to great lengths to give them the information they ask for, and then they go and ignore it, acting in completely unpredictable and unexplainable ways. Until now. This presentation will share the results of a decade of research in cognitive and behavioral neuroscience that finally can explain what customers are really thinking and help us to design the most effective user experiences. The presentation will include details from several fascinating studies and end with practical takeaways for business strategy and experience design.
Marc Resnick is Professor in Human Factors in Information Design at Bentley University in Waltham, MA and Founder of Usability Solutions. Prior to joining Bentley, Marc spent 25 years in Miami where he founded Usability Solutions, and served as Professor of Human Factors at Florida International University and as Director of the Pino Global Entrepreneurship Center’s Institute for Technology Innovation. He has worked with organizations of all sizes, including NASA’s Kennedy Space Center on the Space Shuttle Program and pre-launch startups in the tech sector. He received his BS from Tufts University in Engineering Psychology and Engineering Management at Tufts University and is MS and PhD from the University of Michigan in Industrial Engineering.
Charles L Mauro, CHFP is President of MauroNewMedia, a New York-based consulting firm specializing in usability engineering and user interface design, founded in 1975. Over his 35 year career, Charles has been retained by many leading corporations and startups covering a wide range of industry sectors, including financial services, consumer products, industrial systems, and military applications. He holds numerous US and international patents covering UX and product design. He has been responsible for complex UX design solutions currently running on major world markets. Charles is the Chairman of the Design Protection Section of the Industrial Designers Society of America and is the IDSA liaison to the USPTO for Design Day 2011-12. He has lectured on UX design and usability at MIT, Stanford University and other leading educational institutions. Charles has been retained as an expert witness in over 50 major cases representing leading high technology companies covering UX and product design patent litigation. He has received awards and citations from the Human Factors and Ergonomics Society, Association of Computing Machines and, NASA. He has been quoted in Science, New York Times, BusinessWeek, Wall Street Journal. He writes on UX related trends on the blog Pulse>UX. He has a BS in Industrial Design from The Los Angeles Art Center College of Design and a Masters Degree in Ergonomics and Biomechanics from NYU. Mr. Mauro is also the founder and leader of the NYTECH event series “Designing the User Experience”.
8:00-8:30: Arrival and registration
8:30 - 8:40 Opening Remarks
8:40 - 9:40 Keynote 1 w/ audience Q&A
9:40 - 10:00 Break
10:00 - 11:00 Keynote 2 w/ audience Q&A
11:00 - 11:50 Moderated Panel
11:50 - noon Closing remarks
When & Where
New York Technology Council
The NEW YORK TECHNOLOGY COUNCIL (NYTECH) is a 501(c)(6) non-profit organization comprised of individuals and companies who share a common interest in addressing challenges and opportunities for technology in New York.