UX Cognitive Modeling Methods: Predicting the Success of Your User Experience Without a Line of Code
Thursday, September 27, 2012 from 6:00 PM to 8:00 PM (EDT)
New York, NY
Bonnie E. John, Ph.D. is a leading expert in techniques to improve the design and implementation of computer systems with respect to their usefulness and usability. She has investigated the effectiveness and usability of several HCI techniques (e.g., think-aloud usability studies, Cognitive Walkthrough, GOMS) and produced new techniques for bringing usability concerns to the design process (e.g., CPM-GOMS and software architecture evaluation for usability). Much of her work focuses on cognitive modeling, where she works within a unified theory of cognition to develop models of human performance that produce quantitative predictions of performance with less effort than prototyping and user testing. She also works on bridging the gap between HCI and software engineering, specifically including usability concerns in software architecture design.
Prior to joining IBM Research in December 2010, she was a Professor in the Human-Computer Interaction Institute in the School of Computer Science at Carnegie Mellon University for two decades.
Charles L Mauro, CHFP is President of MauroNewMedia, a New York-based consulting firm specializing in usability engineering and user interface design, founded in 1975. Over his 35 year career, Charles has been retained by many leading corporations and startups covering a wide range of industry sectors, including financial services, consumer products, industrial systems, and military applications. He holds numerous US and international patents covering UX and product design. He has been responsible for complex UX design solutions currently running on major world markets.
Charles is the Chairman of the Design Protection Section of the Industrial Designers Society of America and is the IDSA liaison to the USPTO for Design Day 2011-12. He has lectured on UX design and usability at MIT, Stanford University and other leading educational institutions. Charles has been retained as an expert witness in over 50 major cases representing leading high technology companies covering UX and product design patent litigation. He has received awards and citations from the Human Factors and Ergonomics Society, Association of Computing Machines and, NASA. He has been quoted in Science, New York Times, BusinessWeek, Wall Street Journal. He writes on UX related trends on the blog Pulse>UX. He has a BS in Industrial Design from The Los Angeles Art Center College of Design and a Masters Degree in Ergonomics and Biomechanics from NYU. Mr. Mauro is also the founder and leader of the NYTECH event series “Designing the User Experience”.
When & Where
New York Technology Council
The NEW YORK TECHNOLOGY COUNCIL (NYTECH) is a 501(c)(6) non-profit organization comprised of individuals and companies who share a common interest in addressing challenges and opportunities for technology in New York.