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Using Social Media To Align The Corporate and Personal Brands

unGeeked e'lite and Kaplan University

Thursday, March 4, 2010 at 8:00 AM - Friday, March 5, 2010 at 5:00 PM (CST)

Chicago, IL

Using Social Media To Align The Corporate and Personal ...

Ticket Information

Ticket Type Sales End Price Fee Quantity
Register 3 or more people for both days at $399 each Ended $399.00 $9.95
2 Day Aligning The Corporate and Personal Brands Seminar Event Ended $499.00 $9.95

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Event Details

Using Social Media To Align Corporate and Personal Brands
Featuring Olivier Blanchard and Dan Schawbel

Learn how to Use Social Media To Deliver and Drive Your Internal Branding Campaign and Enhance  ROI. For your online brand's promise to meet or exceed customer or client expectations, the promise needs to be lived and delivered throughout your entire organization.

About Olivier Blanchard and Dan Schawbel

Olivier Blanchard is a Brand Strategist with 15 years of marketing and operational management experience across a variety of B2B and B2C .He currently manages BrandBuilder Marketing - a brand consulting and marketing management firm based in Greenville, SC.  His “Basics of Social Media R.O.I.” preso helped redefine social media measurement in 2009.

 

Dan Schawbel is a leading Gen-Y personal branding expert. He is the author of the best-selling career-book Me 2.0: Build a Powerful Brand to Achieve Career Success (Kaplan, April 2009) and the founder of Personal Branding Blog®. At 25 years old, Dan is BusinessWeek’s youngest columnist. “The champion of personal branding” - Alan Webber, co-founder, Fast Company Magazine


  • Learn how aligning the corporate and personal brands allow employees to maintain their personal brand without compromising the value of the company or organizations valued customer relationships
  • Participate in open mic sessions with Dan Schawbel and Olivier Blanchard
  • Walk away with a  SOHO's exclusive "The Draft" A Social Media Policy Workbook.

Presentations by Marketing, PR, Sales, HR and Social Media Pros
  • The Corporate Brand In The Social Media Landscape - Barb Rozgonyi, Cory West Media, Chicago, Illinois 
  • The Internal Buy-in, How The Corp Brand Affects The Team - Jaimee Newberry, Swingset & Friends, Las Vegas, NV
  • Developing Team Incentives and Opportunities - Jason Weaver, SWAY, Inc., Madison, WI
  • Dev Effective Complaint SM Communications Policies - Jeff Larche, Digital Solid, Milwaukee WI 
  • Web 3.0: PDAs, Profiles, Fans, Followers and Connections - Who Owns, Who Manages, Who Decides - Steve Glynn, Spreenkler The Agency, Milwaukee, WI
  • Managing The Corp Brand via Team Performance, Sales, Service and Customer Perceptions- Paul Stillmank, 7Summits Agency, Milwaukee,WI 
  • Overshadowing The Shadow - Recruiting and Hiring The Personal Brand - Mike Dwyer, AON International, Chicago, Illinois 
  • Gen X and Gen Y Thought Leadership - Panel Moderator - Super Pear Strategies, Pewaukee, WI
  • Using Personal Profiles To Recruit Brand Ambassasors - Panel Moderator -  Brett Farmoile, Jobbing, Phoenix, AZ 
  • Social Communications Policies - Working With Your HR Department - Jessica L. Ollenburg, HRS, Inc., Milwaukee, WI
  • Blasphemy, Defamation of Character and Liabel on Social Networks - Attorney Diana Matigan, Chicago, Illinois
  • Aligning The Alignment - John Dallas, Hillview Partners, Chicago Illinois

Media Sponsors:

Cancellation Policy

Soho Seminars will refund 50% of event registration's fees/cost cancelled 10 business days before the date of the event. We do not provide full refunds of event registration fees or cost.

Have questions about Using Social Media To Align The Corporate and Personal Brands? Contact unGeeked e'lite and Kaplan University

When & Where


Loyola University Chicago, IL
Loyola University Chicago
1020 W Sheridan Avenue - Room 307
Chicago, IL 60660

Thursday, March 4, 2010 at 8:00 AM - Friday, March 5, 2010 at 5:00 PM (CST)


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