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Using PR to Build Brand and Value

Prescience International

Tuesday, March 5, 2013 from 3:00 PM to 6:30 PM (PST)

Using PR to Build Brand and Value

Ticket Information

Ticket Type Sales End Price Fee Quantity
Regular Ticket Ended $50.00 $3.74
Partner Network Ended $40.00 $3.19
Meet with and BioExec Alumni rate Ended $30.00 $2.64
Student rate Ended $15.00 $1.82

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Event Details

 Pre-registration is now closed - on-site registration opens at 3pm.
Walk-in early: there are only a few seats left for on-site registrations!

 

 Getting the Word Out
Using PR to Build Brand and Value

 


A great PR strategy is an art and the field is filled with cool reporters, fancy PR firms and snazzy suits.  But if you can get the right reporter to give you the right headline, well, that’s the money shot. However you don’t have to hire the “Mad Men” style firm and spend the big bucks to learn a few tricks to get you in the game.

Come meet with two leading Bay Area reporters from Xconomy and SF Business Times, two “block and tackle” PR firms and a company that’s been in the news every month on a shoe string budget.  Come learn how to take the money shot.

Key points of discussion to be raised include:

  • How to implement a strategy while still bootstrapping?
  • Is the strategy any different as the company grows bigger?
  • Facebook? Twitter? LinkedIn? Press Release? What is the best channel to share a story?
  • What is the difference between embargo and limitation?
  • How to get media coverage when the time is right?
  • How "some press is NOT always good press"?
  • How to build your brand on social media?
  • How a PR strategy can lead to attracting new investors?
  • When and how to use video?
  • Are PR strategy best practices different when working in Life Science vs. Cleantech vs. High Tech?
  • Ultimately, how can a good PR strategy build your brand and grow your value?


AGENDA
3:00 PM - 3:30 PM    Registration and Networking
3:30 PM - 5:00 PM    Panel Discussion and Q&A
5:00 PM - 6:30 PM    Networking Reception


SPEAKERS
Wade Roush, Chief Correspondent and SF Editor, Xconomy
Ron Leuty, Reporter, San Francisco Business Times
Jenya Meydbray, Co-founder and CEO, PV Evolution Labs
Kirsten Maynard, Director, Sparkpr
Diane Heditsian, Chief Executive and Creative Officer, deClarity
Lead Facilitator: Melinda Richter, Founder and CEO, Prescience International


Visit the event's webpage for full details!

 

SPEAKERS' BIOS

Wade Roush, Chief Correspondent and San Francisco Editor, Xconomy
Wade is a veteran journalist with a focus on information technology. As a staffer with MIT's Technology Review from 2001 to 2006, he served as senior editor, San Francisco bureau chief, and executive editor of TechnologyReview.com. Before joining TR, Wade was the Boston bureau reporter for Science, managing editor of supercomputing publications at NASA Ames Research Center, and Web editor at e-book pioneer NuvoMedia. He has a B.A. in the history of science from Harvard University and a PhD in the history and social study of science and technology from MIT. His work has appeared in Science, Technology Review, IEEE Spectrum, and Encyclopaedia Brittanica, and he has been a guest commentator on CNN, CNBC, NECN, WGBH, NPR, and PBS.

 

Ron Leuty, Reporter, San Francisco Business Times
Ron Leuty has covered biotech for the San Francisco Business Times for nearly six years.
Ron has been a reporter or editor for 25 years, including editor of two startup business journals and business editor of the English-language Prague Post in the Czech Republic.
Ron has won numerous journalism awards, including a "Best in Business" award from the Society of American Business Editors and Writers for his piece looking at how Bay Area business leaders mobilized and connected with scientists when one of their own was diagnosed with a fatal brain-wasting disease.
You can follow Ron's work on Twitter — @rleuty_biotech — or on the Business Times' biotech blog, BiotechSF.

 

Jenya Meydbray, Co-founder and CEO, PV Evolution Labs
Jenya Meydbray is the co-founder and CEO of PV Evolution Labs. An advisor to leading solar companies, Jenya has worked on developing methods of evaluating long-term solar panel performance for product development and bankability. Prior to founding PVEL, Jenya was the Senior Quality and Reliability Engineer at SunPower Corporation where he developed accelerated test methods for high efficiency solar cells and modules. Jenya began his career at NASA Ames Research Center's hyper-gravity facilities. Jenya has studied at Massachusetts Institute of Technology and Stanford University, and holds two photovoltaic-related patents. Jenya received a BS in Electrical Engineering from UC Santa Cruz, and an MS in Electrical Engineering from Boston University. Jenya is an Advisory Board Member to the National Renewable Energy Laboratory's International PV Module Quality Assurance Forum.

 

Kirsten Maynard, Director, Sparkpr
As Director of the VC & Green Tech practice at Sparkpr, Kirsten draws on her 8 years of experience providing strategic business and marketing communications consultation to clean tech and green business/lifestyle startups in energy efficiency, smart grid, solar energy, waste-to-energy and sustainability. Prior to her own independent consultancy Kirsten was a member of the executive leadership team within Sony Corporation of America, managing cross-brand PR and marketing for Sony Music, Pictures, Electronics, PlayStation, Metreon, etc. Previously she headed consumer technology accounts at Fleishman-Hillard International Communications. Early in her career Kirsten led agency activity to launch Old Navy for national retailer The Gap, and managed public relations and advertising for McDonald's Corporation. Kirsten got her start as an environmental journalist, broadcast producer and technical director for Ziff Davis.

 

Diane Heditsian, Chief Executive and Creative Officer, deClarity
Diane Heditsian is Chief Executive and Creative Officer of deClarity, an award-winning digital communications firm focused on the life sciences. She founded deClarity while in her 20's and is celebrating thirty years of helping start-up and mature biotech, pharma, medical device and diagnostics companies tell their stories through video, 3D mechanism of action animations, websites/web ad campaigns, and dynamic exhibit media. deClarity clients include Genentech and Roche, Johnson & Johnson, Nektar Therapeutics, Medivation, Vivus, Onyx, Affymax, Alexza, Jazz Pharma, and Genomic Health. Prior to founding deClarity, Diane produced and wrote broadcast television, most recently serving as the producer of the nationally syndicated television program, PM/EVENING Magazine. Diane is a Phi Beta Kappa graduate of Tufts University and serves on the Alumni Admissions Committee and as an advisor to the Communications and Media Studies Department. Diane is also a research advocate on a UCSF NIH-funded Specialized Program in Research Excellence (SPORE). You can communicate with Diane on Twitter @DianeHeditsian or visit deClarity.com to send her an email.

 

Have questions about Using PR to Build Brand and Value? Contact Prescience International

When & Where


Wilson Sonsini Goodrich & Rosati
650 Page Mill Road
Palo Alto, CA 94304

Tuesday, March 5, 2013 from 3:00 PM to 6:30 PM (PST)


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Organizer

Prescience International

Prescience International has merged with Johnson & Johson. To view our upcoming events, please visit our new Eventbrite pages:


Prescience International has merged with J&J

August 8th, 2013

Dear colleagues and friends,

Having been a patient facing a death sentence, I discovered my passion, my purpose in life was to improve the experience and the outcomes for future patients. I set out to impact the healthcare system by creating new models of innovation so the industry might be as advanced and as revered as the tech industry. By establishing innovation centers such as the San Jose BioCenter, the Environmental Business Cluster and Janssen Labs, and educational programs like the UC Berkeley BioExec Institute, we have helped scientists and entrepreneurs deliver real solutions to real patients and we have fostered a networked community that is creating new lifelines for future patients. I never imagined the impact and reach we could have, and yet, it was only scratching the surface.

I've always felt we needed the partnership of global corporations to leverage their resources, infrastructure and influence to catalyze genuine change in the industry. In collaborating with Johnson & Johnson over the past three years, first on Janssen Labs and most recently with Johnson & Johnson's Innovation Centers, we have found a partner who is just as passionate as we are about patients, their families and the innovators who are dedicated to bringing about transformational healthcare products.

It is with great excitement that I announce Prescience is joining forces with J&J, where we will be dedicated to expanding our impact in global innovation hotspots. As Head of Janssen Labs, I will be reporting directly to Diego Miralles, Global Head, Innovation, Janssen Pharmaceuticals. In this new role, I along with the Prescience team members, will expand J&J's external R&D engine; adding capital efficient infrastructure, high impact services, technical and funding programs and strong networks to provide unparalleled access and engagement with entrepreneurial communities around the globe. We will also continue to support the growth of the Johnson & Johnson Innovation Centers and the development of critical services to support early stage company growth.

We look forward to continue to partner with you as we foster a new era in healthcare solutions where people, ideas, and technologies intersect; where we have an open exchange of ideas and collaboration; where we build custom solutions for the right opportunities; where we create new experiences and outcomes for patients.

Together we can transform patient care and build a healthier future.

Melinda

Melinda Richter
Founder & CEO, Prescience International
Head of Janssen Labs

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