Marketplaces: Managing Policy and Partnering with Cities
- Science & Technology
- General Assembly San Francisco, San Francisco CA
User Research Workshop Series
Monday, November 18th, 6:30 - 9:00 pm
Tuesday, November 19th, 6:30 - 9:00 pm
Wednesday, November 20th, 6:30 - 9:00 pm
Diane Loviglio, Share Some Style
This three-class workshop series is a deep dive into the world of User Research. Whether you're conducting research for a startup or working on an established product, the way to success is intensive research with past, current and potential customers.This class for Founders, Product Marketers, UX Designers and Community Managers who want to interview people to gain a deeper understanding of their motivations, values, needs and behaviors. Students will learn how to recruit the right users, how to interview effectively to collect the right data, and finally how to analyze that data and present it to your team or client. Once you understand your users - or potential users - you can build more engaging products and learn to speak in their language and not yours.
This workshop meets nightly for three-consequtive, 2 1/2 hour sessions and introduces beginners to User Research through a comprehensive look at the following topics.
Understand 5 user research methods
Learn how to set up your study
Learn how to write a screener that enables you to recruit the right type of people to interview
Learn how to write questions that get at the data you want to know
Practice conducting an actual interview to see where you can improve upon your skills
Understand why and when to use usability tests
Learn how to conduct a moderated usability test
Watch a live usability test to understand the intricacies
Practice sorting through tons of data to get to real insights
Learn how to do an affinity diagram
Learn how to prepare and run an analysis session with your team
General Assembly is a global network of campuses for individuals seeking opportunity and education in technology, design, and business.