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User Research Workshop Series

General Assembly - San Francisco

Monday, October 14, 2013 at 6:30 PM - Wednesday, October 16, 2013 at 9:00 PM (PDT)

User Research Workshop Series

Ticket Information

Ticket Type Sales End Price Fee Quantity
Full Series Ticket   more info Ended $190.00 $11.44
Day One Only Ended $75.00 $5.12
Day Two Only Ended $75.00 $5.12
Day Three Only Ended $75.00 $5.12

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Event Details

User Research Workshop Series 

Monday, October 14th, 6:30 - 9:00 pm
Tuesday, October 15th, 6:30 - 9:00 pm
Wednesday, October 16th, 6:30 - 9:00 pm

Diane Loviglio, Share Some Style


This three-class workshop series is a deep dive into the world of User Research. Whether you're conducting research for a startup or working on an established product, the way to success is intensive research with past, current and potential customers.This class for Founders, Product Marketers, UX Designers and Community Managers who want to interview people to gain a deeper understanding of their motivations, values, needs and behaviors. Students will learn how to recruit the right users, how to interview effectively to collect the right data, and finally how to analyze that data and present it to your team or client. Once you understand your users - or potential users - you can build more engaging products and learn to speak in their language and not yours.

This workshop meets nightly for three-consequtive, 2 1/2 hour sessions and introduces beginners to User Research through a comprehensive look at the following topics. 

  • Monday  -  Planning a Research Study & Recruiting the Right Users 
  • Tuesday - Writing the Perfect Interview Script & Conducting a Usability Test
  • Wednesday - Analyzing Your Data & Presenting Your Findings


Part One

  • Understand 5 user research methods

  • Learn how to set up your study

  • Learn how to write a screener that enables you to recruit the right type of people to interview

Part Two

  • Learn how to write questions that get at the data you want to know

  • Practice conducting an actual interview to see where you can improve upon your skills

  • Understand why and when to use usability tests

  • Learn how to conduct a moderated usability test

  • Watch a live usability test to understand the intricacies

Part Three

  • Practice sorting through tons of data to get to real insights

  • Learn how to do an affinity diagram

  • Learn how to prepare and run an analysis session with your team



Diane Loviglio is the CEO & Co-Founder of Share Some Style. She is also a Mentor at 500 Startups and webFWD. She was the first qualitative User Experience Researcher at Mozilla and prior to Mozilla, she co-founded the first conference to focus on tech failures, FailCon, and co-founded a clean tech startup, Wattbot. She also freelanced as a user researcher for technology, consumer web and healthcare startups such as Authentic8, Bombfell, Bump, Cisco, Dividely, Foodspotting, Giftly, Sanofi-Aventis, Splunk, The Freelancers Union and VMware. She received her Bachelor of Humanities and Arts in Architecture and Anthropology from Carnegie Mellon University.


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Our Refund Policy: Plans change? We get it. But if you can't make it to a class/workshop, please email us at sf@generalassemb.ly at least 7 days before the scheduled event date. No refunds will be given after this timeframe. 
Have questions about User Research Workshop Series? Contact General Assembly - San Francisco

When & Where

General Assembly San Francisco
20 Rausch Street
San Francisco, CA 94103

Monday, October 14, 2013 at 6:30 PM - Wednesday, October 16, 2013 at 9:00 PM (PDT)

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General Assembly - San Francisco

General Assembly is a global network of campuses for individuals seeking opportunity and education in technology, design, and business.

  Contact the Organizer
User Research Workshop Series
San Francisco, CA Events Class

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