User Experience for Lean Startups
Saturday, May 19, 2012 from 9:00 AM to 6:00 PM (PDT)
Get introduced to practical UX techniques in a Lean Startup context. You'll learn how a healthy intersection between product management, UX, and development can set up your team to work together so that great product UX is an inevitable outcome.
Customer Development Interviews & Generative Research
Gain the necessary skills to effectively talk to your customers. You'll survey the worlds of generative and evaluative research and learn the differences between them. You'll learn interview techiques, create a topic discussion guide and practice interviewing.
Developing product and interface ideas
Ideation, iteration, sketching...the magic happens here. You'll learn to create many ideas in minutes and how to use information gleaned from customer interviews to create scenarios of use. Then you'll sketch-prototype the ideas and prioritize the best ideas to pursue.
Quantitative and Qualitative Evaluation
Learn how to best match your questions, hypotheses and unknowns with the right research methods. You'll participate in an in-depth discussion about quantitive vs qualitative research and identify the right strategies for your project.
Lane Halley, LUXr Program Director
Lane is is a product designer infused with entrepreneurial energy. As an agile coach and design consultant, Lane helps cross-functional teams understand their project domain, develop empathy with users, and engage in creative collaboration. She has worked for Microsoft, Mindscape (EA), Addamark (SenSage), Cooper, Hot Studio and Liquidnet on a variety of enterprise and consumer products. Lane is an experienced LUXr facilitator who recently led the 10-week Lean UX Residency (LUXr) program at General Assembly (NYC) and Lean UX workshops at Pivotal Labs (NYC) Pathfinder (Chicago) and Carbon Five (Santa Monica). She is delighted to bring the LUXr program to Grand Rapids and looks forward to meeting you soon!
Thanks to our event host, Atomic Object!
When & Where
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