User Experience for Lean Startups (June 13)
Wednesday, June 13, 2012 from 9:30 AM to 5:30 PM (PDT)
San Francisco, CA
User Experience is one of the most challenging and least understood aspects of creating a product...and yet it will make or break your product. Join the LUXr team to learn Lean Startup methods that help you both make the right product, and make your product right.
This hands-on workshop is for entrepreneurs, developers and designers.
The 1-day session covers 5 topics:
Lean UX for Startups : the basics
Get introduced to Lean Startup and practical UX techniques in a Lean Startup context. You'll learn the basics of Lean Startup, including Customer Development, Hypotheses and validated learning, and principles of effective User Experience design.
The main part of the day is hands-on activities. You'll work through three "experiments", each focused on a critical aspect of UX for product design.
Get to Know Your Customer : Customer Development Interviews & Generative Research
Gain the necessary skills to identify your customer and effectively talk to people who will use your product. We'll survey the worlds of generative and evaluative research and learn the differences between them. You'll develop a simple yet powerful Persona to validate with customer interviews, learn interview techniques, create a simple discussion guide and topic map, and practice interviewing.
Act on Customer Needs : Developing product and interface ideas
Craft your product to solve real-world problems for your customers: ideation, iteration, sketching...the magic happens here. You'll learn to create many ideas in minutes and how to use information gleaned from customer interviews to create scenarios of use. Then you'll brainstorm feature ideas and prioritize the best ideas to pursue as an MVP (minimum viable product).
Measure What Matters : Demystifying metrics for quantitative and qualitative evaluation
Identify what’s working to make your product better over time. You’ll identify the metrics that show traction and develop a Metrics Dashboard. You'll learn best practices on quantitative vs qualitative research, make "vanity" metrics into "actionable" metrics, review common research questions, and get an overview of the landscape of tools like 5-second-test and usertesting.com.
This experience will wrap up with a discussion of principles and practices that successful teams use to get lean and stay lean, including how a healthy intersection between product management, UX, and development can set up your team to work together so that great product UX is an inevitable outcome for every release.
* The Lean Startup is a trademark of Eric Ries.
When & Where
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