User Acquisition Workshop
Lauren Perkins, Founder, Perks Consulting
Friday, June 22nd from 12:00 pm to 4:00 pm
You have a great product... but now how do you get people to use it? Not everyone experiences the overnight success of turntable.fm, Foursquare, or Facebook. In this half-day workshop, you’ll learn the tools and techniques to effectively grow your user base.
This workshop will provide an in-depth overview of the latest user acquisition tools and techniques, as well as the guidelines you need to find the right user acquisition tool for your business. Topics to be covered include strategy, PR, community management and more.
The content is geared toward web products, and is essential for every member of a young consumer-oriented web startup as well as anyone from a larger organization looking to foster the next step in their company’s user growth.
Lauren Perkins is the founder and President of Perks Consulting and an experienced marketing and strategy expert within health/fitness and spa/beauty. Lauren’s instinctive skills for strategy, branding, marketing, and management were cultivated by her work at Nike, The Boston Globe, and Crunch Fitness. As the former Director of Marketing at Laser Cosmetica, where she drove growth with marketing, branding, and infrastructure development, Lauren leveraged her experience within the beauty and fitness industry to Perks Consulting, while creating synergy of all available marketing channels and social media platforms.
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General Assembly is a campus for technology, design, and entrepreneurship. We provide educational programming, space, and support to facilitate collaborative practices and learning opportunities across a community inspired by the entrepreneurial experience.