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Use Content Marketing to Get Your Audience's Attention: An Intimate SXSW Talk and Book Signing With Altimeter Group's Rebecca Lieb.

Syncapse

Saturday, March 10, 2012 from 12:30 PM to 1:30 PM (CST)

Austin, TX

Use Content Marketing to Get Your Audience's Attention: An...

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Syncapse Invites You To An Exclusive SXSW Interactive Lunch With Rebecca Lieb, Altimeter Group

 

Use Content Marketing to Get Your Audience's Attention: An Intimate SXSW Talk and Book Signing With Altimeter Group's  Rebecca Lieb.

 

 

Build a digital content strategy that embraces words, images and multimedia to enhance consumer engagement and conversion rates. During this presentation, world-renowned digital content expert and Altimeter Group analyst Rebecca Lieb reveals content marketing trends that will offer up the detailed, actionable guidance you'll need to make your audience care. You'll learn how to use your digital content strategy to shape marketing, branding, PR, SEO, customer and media relations, and social media initiatives. Lieb drills down to offer detailed, actionable advice for issues such as choosing distribution channels, making sure you don't run out of things to say, making your content "findable," and promoting two-way dialogue.


About Rebecca Lieb, Altimeter Group and Author, Content Marketing



Rebecca Lieb is an analyst at the Altimeter Group, where she covers digital advertising and marketing. A consultant, author, and sought-after speaker, Rebecca is the former VP of Econsultancy's US operations. Her most recent book, Content Marketing, was published in October 2011. Rebecca has written for numerous publications including The ClickZ Network (where she was editor-in-chief for over seven years), The New York Times, The Wall Street Journal and Variety.



 

Have questions about Use Content Marketing to Get Your Audience's Attention: An Intimate SXSW Talk and Book Signing With Altimeter Group's Rebecca Lieb. ? Contact Syncapse

When & Where



Syncapse Social Club
436 West 2nd Street
Between Guadalupe and San Antonio
Austin, TX 78701

Saturday, March 10, 2012 from 12:30 PM to 1:30 PM (CST)


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Syncapse

Syncapse is a global leader in enterprise social marketing solutions. To learn more about Syncapse's next generation social marketing solutions, visit syncapse.com.

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