Usability Testing: Little Things Make a Big Difference
Wednesday, August 13, 2014 from 2:00 PM to 4:00 PM (CDT)
New Berlin, WI
San Francisco, California
London, United Kingdom
Usability is one of the most important determining factors in the effectiveness of a website, whether it is an e-commerce site or a B2B lead-generation site. Numerous studies have shown that optimizing the user experience of your website can result in significant and long-lasting improvements to key metrics like conversion rate and cart abandonment.
In this seminar, Top Floor's Director of Interactive Design, Clay Konnor, will discuss:
- Why usability is so important
- What makes a user-optimized site
- Usability testing methods
- The cost advantages of conversion optimization over other marketing tactics
Clay will also lead attendees through an engaging discussion of a set of actual A/B tests that vividly illustrate how subtle changes dramatically improved conversion rates on B2B and B2C web pages.
Who should attend?
Business owners, marketing executives, designers, and developers who want to gain a greater understanding of the importance and the methodology of user testing and usability optimization.
Clay Konnor, Director of Interactive Design
Top Floor Technologies
Clay has nineteen years of interactive marketing experience, and is dedicated to developing truly effective designs in the digital space. With extensive skills in integrating brand-building visual elements and enhanced user experiences, Clay has provided award-winning web solutions to brands such as Honeywell, Motorola, Northwestern Mutual, Club Car, Ingersoll Rand and GE Healthcare.
When & Where
Top Floor was founded in 1999 with a single purpose: to deliver the best online marketing solutions for its clients - solutions that generate real return on investment.