Unlocking The Secrets to Marketing to the Chinese Market
Thursday, May 17, 2012 from 2:30 PM to 7:00 PM (EDT)
New York, NY
This event is sponsored jointly by Ebony Marketing Solutions (the leading eithnic and multicultural market research company in the USA) and NTD Television (The only independent USA based television network specifically for the Chinese market.
The Chinese market is one of the most valuable and difficult to penetrate segments of the Asian market. Chinese are upwardly mobile, early adopters with very traditional family values. They tend to be highly educated and lean towards being high income passionate buyers. The Chinese segment has an estimated buying power of Billions of dollars and marketing to them can involve a number of potential pitfalls.
This conference is about connecting with this hard to reach segment through broadcasting platforms, social media and the web. The seminar will outline the full demographics and buying power of this influencial population and will also detail ettiquette and protocol issues that can be the source of a major marketing success or a huge failure.
You will also find out best practices in conducting qualitative and quantitative market research in this segment from Ebony Marketing Solutions Vice President Bruce Kirkland.
At 5:30pm there will be a FREE networking opportunity with drinks and Chinese munchies at the conclusion of the seminar. There will also be a FREE tour of the NTD Television studios.
You are cordially invited to come to this important seminar to learn how to bring your brand, product or service to a demographic that is hungry for assimilation and has significant purchasing power.
When & Where
Ebony Marketing Systems/NTD Television
Ebony Marketing Solutions has been serving the ethnic and multicultural needs of the market research industry for data collection, full service and consulting. We work in any language from Farsi to Mandarin and in any location from the hood to Park Ave in the USA and around the world.
NTD Television is the only US based independent TV network specifically targeted to reach Chinese, Chinese Americans and Chinese tourists