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Unintentional Entrepreneur: Washington, D.C.

Unintentional Entrepreneur

Wednesday, August 5, 2009 from 6:00 PM to 9:00 PM (EDT)

Rockville, MD

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Unintentional Entrepreneur: Washington, D.C.

a free workshop for entrepreneurs (with refreshments and beverages)

Wednesday, August 5th
6:00 - 9:00pm

Johns Hopkins University Montgomery Campus
9601 Medical Center Drive Rockville, MD 20850


6:00 - 6:25pm Informal Networking, Food and Drinks
6.30 - 6.40pm    Can you really get free office space? Robin Ferrier
6:40 - 7:05pm Managing Financial Transaction: Bookkeeping Basics and Small Business Tax/Legal Tips. Shannon Nash
7:05 - 7:35pm "Creating and Maintaining your Online Presence" Prag Shah
7:35 - 8.05pm "Marketing your Small Business" Bob London London Ink
8:00 - 9:00pm Q&A, Networking, Food and Drinks

Unintentional Entrepreneur is an initiative brought to you by SCORE, and Network Solutions to support the challenges facing a unique segment of new business owners; Unintentional Entrepreneurs. With little help from the credit market, government, or economy, we're a country with explosive growth amongst self-employed professionals, side business owners, recently laid-off employees or freelancers who have marketable skills, experience and knowledge that they are using to start or run their own businesses during the economic downturn.

The D.C. workshop is part of a five-city tour (Atlanta, Los Angeles, New York, San Francisco, Washington D.C.) for Unintentional Entrepreneurs; providing an opportunity to learn from veteran entrepreneurs, network with local small business owners, and gain insight in the following areas:

  • Managing financial transactions
  • Bookkeeping basics and small business tax tips
  • Getting started online; building your web site and brand
  • Effective and efficient marketing methods
Bob LondonPresident & Founder, London, Ink
Bob London is president and founder of London, Ink, a marketing and communications consulting firm that helps organizations define and prioritize their products and services based on what the market wants--or doesn't want--to buy.  As the DC area's leading Virtual VP of Marketing, Bob works with established and early-stage companies to assess their market opportunity, determine the strategic options and develop a practical go-to-market plan. 
 Bob has managed marketing initiatives with annual budgets ranging from the $150 million network tv launch of MCI Friends & Family (back when network tv really meant something) to $75 (seriously!).  Bob's work and writing has been profiled or covered by the Wall Street Journal, The Washington Post, the Miami Herald, USA Today and Marketing News, the AMA's flagship magazine.  While building London, Ink, Bob has also become known as a serious networker who continually leverages face to face and online networking channels to generate targeted awareness of his business--an approach he has dubbed, "Cloud Marketing."

Robin Ferrier is the Communications Manager for Johns Hopkins University Montgomery County for which she handles media relations, marketing, social media, and community relations; manages the JHU MCC web presence; and undertakes partnership development activities with the campus’ on-site corporate and research partners. In addition, she handles some legislative affairs and business development activities for the campus. Since 2007, Robin has been the President of the Capital Communicators Group (, an organization of more than 800 communications professionals in the D.C. area. She has given presentations on social media and other communications and PR topics in a number of venues, including a Tech Council of Maryland conference. She also is the co-chair of the Marketing Committee for the Tech Council of Maryland and a member of the 2009 Class of Leadership Montgomery. Prior to joining Johns Hopkins, Robin worked for Choice Hotel’s Corporate Communications department. She also has handled PR and marketing for a science non-profit and a literary agency and worked for a small PR firm.

Shannon King Nash is the author of the award-winning book entitled, "For the Love of Money: The 411 to Taking Control of Your Taxes and Building Your Net Worth."  She uses song lyrics and entertaining stories ripped from the headlines to teach readers how to manage their finances and taxes.  Shannon is a CPA, Tax Attorney, Author and Small Business Owner.   .  She's been featured as a tax, finance and legal expert in Global Finance Magazine, Jet Magazine, Essence Magazine, Ebony Magazine, ABC News Online, Upscale Magazine, The Chronicle of Philanthropy,, L.A.Parent Magazine and The Washington Times. She was featured on the cover of the April issue of Black Enterprise.  In addition, she served as the finance expert on recent episodes of BET's "The Center" and Style Network's "Modern Girls Guide."  

Pragnesh Shah is a dynamic executive leader with diverse experience in privately held start-up ventures, a publicly-traded Fortune 100 company, and U.S. government agency NASA.  His experience spans mobile communications, E-commerce, and aerospace industries.

Pragnesh is currently at Network Solutions, serving as Vice President & GM leading E-Commerce, Web Design, and Content Strategy for the company’s largest revenue channel via online. He was most recently President & CEO of Mobilians International, Inc., a start-up mobile and Internet payments enterprise and subsidiary of a South Korean company.  Previously, he had over 10 years of experience with $40B communications company Sprint Nextel Corporation. He spent most of his time in the Sprint PCS wireless venture: a start-up company that achieved $10B revenues faster than any company in U.S. history.  At Sprint he served in several executive roles including Vice President Product Innovation where he led partnerships with companies to drive incubation of new lines of business in mobile commerce, telematics, entertainment, and digital media.  He launched Sprint’s Mobile Media Network, the mobile advertising line of business for Sprint.  As Sprint’s Vice President & GM E-Commerce Business Unit, he was responsible for driving large-scale e-commerce transactions, web usability design, software development, and web operations.  He launched innovative wireless web products, portals, and platforms that today garner over $7B revenue. At Sprint, he also held executive level positions in customer operations, sales/marketing, merger integration, corporate strategic planning, and was business assistant to the Sprint Chairman and CEO.

Prior to Sprint, Pragnesh’s experience includes five years of aerospace engineering experience with NASA at the Goddard Space Flight Center in Greenbelt, Maryland.  At NASA he led various mechanical design, analysis, testing, and ground handling operations for two in-house spacecraft programs: the Tropical Rainfall Measuring Mission (TRMM) and the Extreme Ultraviolet Explorer (EUVE).

He earned an M.B.A. from The Harvard Business School, and M.S. Space Systems Engineering and B.S. Mechanical Engineering degrees from The George Washington University. 

Pragnesh actively serves on the Board of Advisors for MobileDiscovery Inc., a mobile marketing & media services company.  He is also Co-Founder & Advisor for Hornbill Media Inc. and its Web 2.0 multimedia publishing site   He serves on the Governance Committee of the Mindshare CEO Group and was a guest lecturer for the Georgetown University Executive MBA Program. He has been quoted in wireless, E-commerce, and payments news media.

Born in Washington, D.C., he is a native of the DC metro area now residing with his wife and son in northern Virginia.

Sponsors :
Network Solutions
Johns Hopkins University Montgomery County Campus
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When & Where

Johns Hopkins University Montgomery Campus
9601 Medical Center Drive
Rockville, MD 20850

Wednesday, August 5, 2009 from 6:00 PM to 9:00 PM (EDT)

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Unintentional Entrepreneur


Network Solutions®

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