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Unified Content Strategy Jumpstart


Wednesday, July 25, 2012 at 8:00 AM - Thursday, July 26, 2012 at 5:00 PM (PDT)

Unified Content Strategy Jumpstart

Ticket Information

Ticket Type Sales End Price Fee Quantity
Unified Content Strategy Jumpstart Early Bird Discount   more info Ended $1,250.00 $9.95
Unified Content Strategy Jumpstart Regular Price Ended $1,500.00 $9.95
Private Invitation Ticket For Guest of The Content Wrangler Ended Free $0.00

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Event Details

This event was previously scheduled to be held at Content Rules in Santa Clara, CA. It has been relocated to nearby Juniper Networks in Sunnyvale, CA.

The Content Wrangler Community Summer School - Silicon Valley 2012

Unified Content Strategy Jumpstart

The Unified Content Strategy Jumpstart class provides students with an introduction to the entire process associated with a successful unified content strategy. It introduces you to the value of content strategy, content lifecycle analysis, ROI calculation, and content management as well as the issues of changing roles and managing change. It provides you with the background you need to start on the path towards a successful unified content strategy that supports adaptive content.

Participants will learn:


  • The value of content in the organization
  • How to identify your customer and business needs
  • How to evaluate your content lifecycle
  • How to audit your content
  • How to calculate ROI

Unified content strategy overview

  • Content modeling
  • The concepts of reuse
  • Taxonomy
  • Workflow

Content management

  • How to evaluate tools
  • The role of XML
  • Digital publishing (web, mobile, print)
  • Adaptive content

Introducing change

  • Changing roles/responsibilities
  • The effects of collaborative authoring
  • How to manage change

Developing your project next steps

Instructor: Ann Rockley, The Rockey Group

Ann Rockley is President of The Rockley Group. She has an international reputation for developing intelligent content management strategies and underlying information architecture. Rockley is a frequent contributor to trade and industry publications and is a keynote speaker at numerous conferences in North America and Europe. Rockley has been referred to as a “luminary” in the content management industry.

She is the author of the bible of content strategy, "Managing Enterprise Content: A Unified Content Strategy" (New Riders, 2012), "DITA 101: Fundamentals of the Darwin Information Typing Architecture for Authors and Managers" (Rockley Press 2010), "eBooks 101: Reaching Customers Anytime, Anywhere, on Any Device" (Rockley Press, 2012). Rockley is also the producer of the annual Intelligent Content Conference, held next in San Francisco in February 2013. 

The venue:

The class will be held at Juniper Networks, Ariba Campus, Building A1, 803 11th Avenue, Sunnyvale, CA 94089. The classroom is Earhart Conference Room (A1.3.1.400 - Building A1, Floor 3, Tower 2, Room 400).


Additional details:

Free parking is available in front of the building. Students will need to check in with security, be issued a security badge (please bring government issued photo ID), and must escorted into the facility by an employee of Juniper Networks. Your contact at Juniper for this event is Paul Perrotta. Coffee and snacks will be provided free of charge. Lunch will be held at the Juniper cafe.

Have questions about Unified Content Strategy Jumpstart? Contact TheContentWrangler

When & Where

Juniper Networks [Ariba Campus - Building A1]
803 11th Ave
Sunnyvale, CA 94089

Wednesday, July 25, 2012 at 8:00 AM - Thursday, July 26, 2012 at 5:00 PM (PDT)

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Unified Content Strategy Jumpstart
Sunnyvale, CA Events Class

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